ViewPoint

APRIL 16, 2013

Gerhard, as usual, was a genial, entertaining and tireless host—ensuring that sponsors and attendees were educated, entertained and well-fed—service was as you would expect from The Four Seasons Hotel. Some examples: Marketing: engage, educate, excite, evangelize. As a leader: be transparent, real, human and let go (don’t control).

Conference 120

Conference Paid Search Agency Rules Lead Ranking 120

ViewPoint

OCTOBER 30, 2012

I’ve been using LinkedIn and blogging to generate B2B leads and sales very effectively lately. Contrary to what “the experts” say, knowing how to be engaging within LinkedIn groups or telling compelling stories on your blog is not the key to generating leads and sales. In my case, I blogged but also used LinkedIn in a new way.

Planning 120

Planning Marketing Plans Top of Funnel Content Marketing 120

ViewPoint

SEPTEMBER 17, 2013

Click to start video at this point —Nowadays there’s a huge push for social selling, with sales reps turning to Facebook, Twitter, and LinkedIn for leads. Chris said he still has a lot to learn, and sitting in while a sales rep speaks to prospects is a two-way educational street. LinkedIn: www.linkedin.com/in/snellchris.

Linkedin 120

Linkedin Twitter Video Marketing Education 120

ViewPoint

SEPTEMBER 17, 2013

Click to start video at this point —Nowadays there’s a huge push for social selling, with sales reps turning to Facebook, Twitter, and LinkedIn for leads. Chris said he still has a lot to learn, and sitting in while a sales rep speaks to prospects is a two-way educational street. LinkedIn: www.linkedin.com/in/snellchris.

Linkedin 120

Linkedin Twitter Video Marketing Education 120

ViewPoint

OCTOBER 27, 2011

LinkedIn is a great platform to use to develop customer advisory councils. In the future, your website will be a destination providing relevant information that will unlock new marketing opportunities by allowing prospects to self-educate through organic, online sharing and interaction. Blogging is not about pushing out information.

Social Marketing 120

Social Marketing Amazon Business Social Media 120

ViewPoint

APRIL 28, 2015

When (notice I said when, not if) you go to LinkedIn for background information, look for recommendations made by your contact’s peers. This will provide insight that goes beyond their work history and education. Stay in touch. Find a relevant article.

Lead Ranking 120

Lead Ranking Lead Scoring Sales Qualified Leads Sales Leads 120

ViewPoint

SEPTEMBER 6, 2012

So there’s no lead generation coming in the door, and they’re relying on old sales methodology to reach highly educated buyers who don’t want to waste one iota of their time talking about what their salespeople are trained about.”. Social Media: Know Where Your Customers Are & Use LinkedIn. They are the differentiator.

Paid Search Agency 120

Paid Search Agency Ideal Customer Profiles Training Inbound Marketing 120