Biznology

JUNE 2, 2021

This triggered new, immediate, and innovative developments in media production, media-streaming services, new entertainment, and remote- education offerings. Adam Leipzig , CEO of MediaU, an innovative media education and training company providing programs that help individuals assimilate advances in media industry work.

Marketing AI 104

Marketing AI Work Management Television marketing Media 104

Biznology

AUGUST 16, 2010

Content to inform. Content to educate. Content to validate. Now that I have introduced the concept as a whole, let's jump right in and look at areas to consider for content that is intended to inform. First, you have to decide what it is that you want to inform people about. That's not informing someone.

Intent 80

Intent Content Internet Marketing Newsletter 80

Biznology

NOVEMBER 23, 2016

StiristaLINK’s files are pretty sizable: 20 million B2B profiles are enhanced with consumer information, and 55 million consumer emails are linked to a B2B profile. Say you’re selling graduate business education and want to find 20-somethings who still don’t have an MBA. Access hard-to-reach segments.

Work Management 80

Work Management Ideal Customer Profiles Adwords Touchpoints 80

Biznology

MAY 30, 2012

There’s a spirited debate in B-to-B marketing about whether it’s best to give away information (aka “content,” like white papers and research reports) to all comers, versus requiring web visitors to provide some information in exchange for a content download. Credit: Getty Images via @daylife. So far, so good.

B to B 80

B to B RFP Sales Qualified Leads Lead Ranking 80

Biznology

OCTOBER 10, 2016

We’re not just focused on educating prospects. You’re not going to drive demand and create next step actions beyond the click, like or comment by just giving the same tips, mistakes, and information. You see we’re not focused on views. I always want to give up-front value, but at the same time, I want to drive demand.

Social Media 80

Social Media B2B Thought Leadership Media Peer-to-peer 80

Biznology

AUGUST 30, 2010

Businesses that produce too much information start to appear spammy and scattered. Do you use content to inform? To educate? To validate? In fact, I would say that you aren't thinking much at all. This does not instill confidence in customers and prospects. In fact, it is more likely to confuse them and push them away.

Intent 80

Intent Content Terms and Conditions Wikipedia 80

Biznology

NOVEMBER 19, 2013

In fact, you will probably need to hire an information architect, a copywriter, and a community manager, too. Circa 2014, organic search engine optimization is going to need both link-building and content marketing strategies and tactics in order to get, and keep, Google’s attention. Google is becoming a Turing test for organic search.

Content Marketing 80

Content Marketing Work Management Marketing Management Content 80