Marketing Insider Group

MAY 11, 2020

While companies have relied on traditional marketing strategies for decades, some are still wondering, what is content marketing really? Content marketing, when you peel away all the layers of techniques, trends, and possibilities, is a business opportunity. What Is Content Marketing Really?

Paid Content 157

Paid Content Paid Search Agency Content Marketing B2B Thought Leadership 157

Thinkers360

JUNE 2, 2024

Join Enterprise Lite to work with all of these Healthcare influencers! Help us grow the Thinkers360 community by participating and sharing your own content and experience today! 5 Dana Gardner Interarbor Solutions Contact Dana Gardner Score: 47.68 27 Alex Sharpe Sharpe Management Consulting LLC Contact Alex Sharpe Score: 32.21

B2B Thought Leadership 112

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 112

Thinkers360

MARCH 31, 2024

Join Enterprise Lite to work with all of these analysts and influencers! Help us grow the Thinkers360 community by participating and sharing your own content and experience today! Marketing, Customer Experience, Digital Transformation Chenthil Eswaran Aspire Systems (India) Pvt. Join us today !

Work Management 144

Work Management B2B Thought Leadership Thought Leadership Enterprise Management 144

SendX

AUGUST 31, 2021

As marketers, we need a daily dose of inspiration to deliver delight to our customers and get the ROI on email marketing efforts for our business. 20 email marketing campaigns that you can learn from Evernote offer email This email from Evernote was received 3 days after they introduced the 40% discount offer for new users.

Email Marketing 259

Email Marketing Campaigns Examples Enterprise Management 259

Contently

MAY 23, 2018

Contently Case Stories is a series highlighting some of Contently’s most successful clients. In today’s digital media landscape, content distribution is often the step brands overlook the most. But as more content floods the internet, that calculus has changed. Cardinal Health already had great content.

Distribution 158

Distribution Top of Funnel Paid Social Agency Lead Ranking 158

Thinkers360

MAY 25, 2024

Join Enterprise Lite to work with all of these Emerging Technology influencers! Help us grow the Thinkers360 community by participating and sharing your own content and experience today! Abilene Christian University / Burtons Media Group Contact Brian Burton, Ed. Join us today ! Mehmet Yildiz Score: 53.88 14 Brian Burton, Ed.

B2B Thought Leadership 120

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 120

Thinkers360

MARCH 8, 2024

Join Enterprise Lite to work with all of these Business Continuity influencers! Help us grow the Thinkers360 community by participating and sharing your own content and experience today! 7 Rahil Karedia Help AG (An e& Enterprise Company) Contact Rahil Karedia Score: 62.31 Join us today ! Brian Reid Score: 68.81

B2B Thought Leadership 117

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 117

SmarkLabs

JUNE 13, 2022

Feeling bamboozled by marketing tactics, channels, and buzzwords? There’s a lot to navigate when searching for the best marketing practices for your emerging company. Knowing when and how to get a realistic and effective marketing strategy off the ground may even seem daunting. Start-Up Marketing Fundamentals.

Paid Search Agency 97

Paid Search Agency Paid Content Ideal Customer Profiles Sales Management 97

Thinkers360

MARCH 22, 2024

Join Enterprise Lite to work with all of these analysts and influencers! Help us grow the Thinkers360 community by participating and sharing your own content and experience today! Want to be on this list or know others who should be on this live and annual leaderboard? Join us today !

B2B Thought Leadership 140

B2B Thought Leadership Work Management Thought Leadership B2B 140

Conductor

OCTOBER 20, 2020

We have access to more digital tools than ever, but search continues to be the most used, especially in the beginning of our unique researching and buying journeys. In fact, 93% of online experiences begin on a search engine. billion searches a day, companies have a lot of opportunities to get found. Reason 1: Cost Savings.

Paid Search Agency 77

Paid Search Agency Organization SERP Marketing & Strategy 77

Thinkers360

MAY 6, 2024

Join Enterprise Lite to work with all of these Future of Work influencers! Help us grow the Thinkers360 community by participating and sharing your own content and experience today! 15 Kevin Benedict Tata Consultancy Services Contact Kevin Benedict Score: 35.05 Join us today ! 13 Dr Terri Horton MBA MA SHRM-CP PHR EQi2.0

B2B Thought Leadership 125

B2B Thought Leadership Work Management Thought Leadership Lead Scoring 125

Sprout Social

MARCH 5, 2024

Nelnet is a student loan servicing company—but they’re so much more than that. The company has business lines including student loan servicing, private student loans, improving K-12 school management through service and technology, renewable energy, encouraging a more educated workforce, and telecommunications.

Resources 96

Resources Enterprise Management Work Management Marketing Management 96

Martech

FEBRUARY 23, 2022

Sales enablement platforms can assist marketers in creating, maintaining and curating customizable content that supports sales efforts. Use the following questions as a guideline before beginning the purchasing process: Is your marketing team ready to give the sales team the support it needs to convert more prospects?

Enterprise Management 101

Enterprise Management Work Management Marketing Management Organization 101

Hubspot

OCTOBER 22, 2020

Any B2C marketer can attest to the total relief that comes right after setting up successful email automation. From text reminders to cart abandonment emails to multi-channel campaigns that span social media and in-app messaging, B2C marketing automation marries the power of personalized messaging and hands-off marketing.

Marketing Automation Services 100

Marketing Automation Services Enterprise Management Work Management Marketing Management 100

Martech

DECEMBER 21, 2021

2021 was the breakout year for marketing operations. The marketing function that was once behind the scenes is now stepping onto center stage, largely driven by the need to manage digital and data, not to mention the heavy migration to a remote-first work environment. What will next year, 2022 bring for marketing operations?

Account Based Marketing 141

Account Based Marketing Enterprise Management Marketing Budget Work Management 141

Thinkers360

APRIL 20, 2024

Join Enterprise Lite to work with all of these Retail influencers! Help us grow the Thinkers360 community by participating and sharing your own content and experience today! 4 Dr. Markus Husemann-Kopetzky Price Management Institute Contact Dr. Markus Husemann-Kopetzky Score: 60.29 Join us today ! 19 Ahmad M. 19 Ahmad M.

B2B Thought Leadership 115

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 115

Hubspot

OCTOBER 4, 2023

They need a solution that not only equips them with the necessary knowledge and skills, but also empowers them to be confident in selling. Without sales training software, it would be very difficult to ensure reps are applying best practices, staying up-to-date with the products and services they’re selling, and closing deals.

Enterprise Management 56

Enterprise Management Work Management Training Software 56

NuSpark Consulting

SEPTEMBER 22, 2013

When we at NuSpark Marketing put together strategic B2B pay-per-click Adwords or Bing Ads campaigns, we carefully implement a negative keyword strategy as well. Thus, if a buyer searches for CRM software for SMB , your ad will not show for this query. . Target business size: Enterprise.

Enterprise Management 100

Enterprise Management Keywords Work Management Marketing Management 100

Pam Didner

SEPTEMBER 13, 2022

Content is vital in B2B marketing, especially in a long purchase cycle. Yet, most B2B content marketers face challenges demonstrating their work’s ROI (“return on investment”). The best way to quantify content ROI is through demand generation and sales. Content is like a piece of furniture.

ROI 91

ROI Effectiveness Planning Content Marketing 91

SmartBug Media

MARCH 19, 2021

If you’re an inbound marketer in the B2B space, you understand how much time and energy goes into planning and executing your marketing campaigns. of my favorite inbound marketing resources that any B2B marketer can benefit from subscribing to in 2021 and beyond. We Asked 10 Marketing Experts. SmartBug Media®.

Paid Content 105

Paid Content Inbound Marketing Resources B2B Marketing 105

Thinkers360

JUNE 8, 2024

Join Enterprise Lite to work with all of these IT Strategy influencers! Help us grow the Thinkers360 community by participating and sharing your own content and experience today! 4 Dr. Rebecca Wynn Click Solutions Group Contact Dr. Rebecca Wynn Score: 68.65 32 Adam Torkildson Tork Media LLC Contact Adam Torkildson Score: 30.73

B2B Thought Leadership 52

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 52

SalesIntel

APRIL 15, 2024

B2B buyers may spend months assessing an issue, researching solutions, and evaluating possible service providers before deciding on a vendor that fits their needs. This also allows B2B enterprises to be more selective and invest more resources in acquiring each lead, ensuring they align well with the company’s objectives.

Enterprise Management 52

Enterprise Management Ideal Customer Profiles Marketing Management Top of Funnel 52

SalesIntel

APRIL 15, 2024

B2B buyers may spend months assessing an issue, researching solutions, and evaluating possible service providers before deciding on a vendor that fits their needs. This also allows B2B enterprises to be more selective and invest more resources in acquiring each lead, ensuring they align well with the company’s objectives.

Enterprise Management 52

Enterprise Management Ideal Customer Profiles Marketing Management Top of Funnel 52

Directive Agency

JULY 23, 2020

For many business-to-business (B2B) software organizations, paid advertising is essential to generating leads and driving revenue. Through paid channels, marketers are able to segment and target audiences more precisely, leading to higher conversion rates and ultimately, more sales. What is B2B advertising?

Funnel Advertising 59

Funnel Advertising Top of Funnel Enterprise Management Advertisements 59

Thinkers360

APRIL 28, 2024

Join Enterprise Lite to work with all of these Personal Branding influencers! Help us grow the Thinkers360 community by participating and sharing your own content and experience today! 8 Maria Papacosta MSC Marketing Bureau Ltd Contact Maria Papacosta Score: 42.54 Join us today ! 21 Yaroth Chhay ACLEDA Bank Plc.

B2B Thought Leadership 113

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 113

Vision Edge Marketing

APRIL 12, 2022

All of these Software as a Service (SaaS) solutions have one thing common. They are all examples of consumer-grade solutions. B2B solutions designed to be intuitive, create a user-friendly experience, require no human interaction to implement and use, and immediately deliver value. This is a demand-driven strategy.

Enterprise Management 185

Enterprise Management Work Management Marketing Management Product 185

Mailmunch

MARCH 29, 2021

Are you looking for an average 4,300% ROI on your next marketing campaign? Are you tired of endless social media campaigns with limited click-throughs and conversions to actual sales? Let’s talk about why you should consider free email marketing services for your brand. What is Email Marketing?

Enterprise Management 59

Enterprise Management Work Management Marketing Management Email Marketing 59

Thinkers360

MARCH 8, 2024

Join Enterprise Lite to work with all of these analysts and influencers! Help us grow the Thinkers360 community by participating and sharing your own content and experience today! Want to be on this list or know others who should be on this live and annual leaderboard? Join us today !

B2B Thought Leadership 120

B2B Thought Leadership Work Management Thought Leadership Enterprise Management 120

The ABM Agency

FEBRUARY 19, 2023

Reading Time: 10 minutes Account Based Marketing (ABM) is a powerful strategy for B2B organizations that can be used to drive demand and increase customer loyalty. In this blog post, we will explore examples of account based marketing campaigns and strategies that have been successful in increasing engagement with target customers.

Account Based Marketing 52

Account Based Marketing Paid Content ABM Sales Management 52

The ABM Agency

FEBRUARY 19, 2023

Reading Time: 10 minutes Account Based Marketing (ABM) is a powerful strategy for B2B organizations that can be used to drive demand and increase customer loyalty. In this blog post, we will explore examples of account based marketing campaigns and strategies that have been successful in increasing engagement with target customers.

Account Based Marketing 52

Account Based Marketing Paid Content ABM Sales Management 52

Thinkers360

MARCH 16, 2024

Join Enterprise Lite to work with all of these Security influencers! Help us grow the Thinkers360 community by participating and sharing your own content and experience today! 34 Alex Sharpe Sharpe Management Consulting LLC Contact Alex Sharpe Score: 31.17 36 Louisa Houghton Virgin Media O2 Contact Louisa Houghton Score: 31.09

B2B Thought Leadership 89

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 89

Thinkers360

MAY 13, 2024

Join Enterprise Lite to work with all of these Ecosystems influencers! Help us grow the Thinkers360 community by participating and sharing your own content and experience today! 7 David Kish Tata Consultancy Services Contact David Kish Score: 36.90 7 David Kish Tata Consultancy Services Contact David Kish Score: 36.90

B2B Thought Leadership 61

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 61

Thinkers360

MAY 18, 2024

Join Enterprise Lite to work with all of these Lean Startup influencers! Help us grow the Thinkers360 community by participating and sharing your own content and experience today! 7 Giovanni Brees BoostYourCampaign – Indiegogo & Kickstarter Marketing Agency Contact Giovanni Brees Score: 43.96 Join us today !

Startups 63

Startups B2B Thought Leadership Thought Leadership Lead Scoring 63

Marketing Insider Group

NOVEMBER 2, 2020

There are so many directions in which you can take your marketing strategy these days, it can make you dizzy. But I’m going to explain exactly why I think content marketing is better than PPC and why you should focus the majority of your efforts on your content strategy. Only content can do that for you.

Paid Search Agency 356

Paid Search Agency Paid Content Search Marketing Top of Funnel 356

Vidyard

FEBRUARY 15, 2022

In its fifth year, the VIB awards recognize innovative businesses and sales professionals who are using video to transform the way they sell, market, and collaborate in an increasingly virtual world. The Video Mastery Awards recognize teams using video to reimagine how they market, sell, and collaborate in a digital-first world.

Enterprise Management 65

Enterprise Management Work Management Marketing Management Top of Funnel 65

Thinkers360

MARCH 22, 2024

Join Enterprise Lite to work with all of these Legal & IP influencers! Help us grow the Thinkers360 community by participating and sharing your own content and experience today! 27 Alex Sharpe Sharpe Management Consulting LLC Contact Alex Sharpe Score: 33.41 Sanjay Rout Innovation Solution Lab Contact Prof.(Dr.)

B2B Thought Leadership 101

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 101

Salesforce Marketing Cloud

SEPTEMBER 25, 2023

They’re more likely to use AI in product and service development, risk modeling, performance management, and more. Each business function “spoke” (marketing, sales, service, etc.) In marketing, teams may instantly access customer engagement data from within messaging app Slack, and create email campaigns.

Marketing AI 133

Marketing AI Generation Enterprise Management Allocation 133