Anything Goes Marketing

DECEMBER 21, 2008

I was told that every blog needs a "top 10 post" and I thought today would be a good day to write one on a topic that is growing in popularity. That topic is Twitter and how best to use this tool for your B2B marketing efforts. I thought I would take a stab at providing tips on blending a tried and true tool like email with Twitter. Let me know what you think and if you have additional tips (let's see if Darren Rowse from Twitip is listening) 10 Tips for Using Twitter And Email Marketing for B2B

Twitter 157

Twitter Email Marketing B2B Marketing Autoresponders 157

Smashmouth Marketing

DECEMBER 26, 2008

The following short twitter discussion between myself, @damphoux , and @siriusdecisions brought up a topic worth blogging an opinion on. First the tweets, and I reordered them so no need to read bottom up, which tweeps tend to do by default. And, for those of you that aren't on twitter yet, where have you been? Join twitter. I was one of you too, and not long ago, so for the newbies the following is an example of 140 character twitterese: damphoux : why does @siriusdecisions have invites on blog

Social Media 100

Social Media CAN-SPAM Media Lead Gen 100

Buzz Marketing for Technology

DECEMBER 22, 2008

I had dinner the other night with a buddy of mine who runs a company that produces major corporate events. You know the kind with a stage, lighting, stadium seating and a day or two of PowerPoint presentations designed to pump up the troops. Interestingly enough he reported their business was off dramatically in that area. Why? Three letters - AIG … No corporate events person in their right mind would want to do a major event right now in the wake of the AIG scandal.

Webinar Metrics 100

Webinar Metrics Vendors Tagging Cost 100

Adobe Experience Cloud Blog

DECEMBER 23, 2008

Tags: Sales Marketing Alignment alignment holidays marketing marketo sales.

Marketo 48

Marketo Tagging Marketing 48

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

WebMarketCentral

DECEMBER 22, 2008

Roxanne Darling at Bare Feet Studios recently wrote an outstanding piece on the use of social media at Ford. In How Ford Can Ramp Up It’s Social Media Turnaround Story of 2009 (nicely summarized by John Cass on Social Media Today ), she outlines a social media strategy to help Ford become more transparent and connect more effectively with customers.

Social Media 21

Social Media Web 2.0 Media Blogger 21

Customer Experience Matrix

DECEMBER 24, 2008

Back when I was writing a great deal about QlikView , I proposed that its fundamental value came from empowering business analysts to do work for themselves that would otherwise require IT support. (See, for example, this post , which has the virtue of pretty graphics.) This same notion of considering which users do which work has permiated my ideas of usability measurement for demand generation systems and usability in general.

Work Management 120

Work Management Salesforce.com Demand Generation Agencies Vendors 120

Buzz Marketing for Technology

DECEMBER 26, 2008

Joe Pulizzi from Junta42 polled content marketers and social media marketers for their best single prediction for 2009 - see the full list of 42 predictions here. Here is what I would consider the Top 10 predictions from that list David Letterman style. The Top 10 Marketing Predictions for 2009 Number 10 - Smart brand marketers will reach out via text offers and Twitter offers to the college aged crowd, money saving offers that they can use repeatedly to build brand preferences for the future (b

Paid Search Agency 106

Paid Search Agency Advertising Agencies Social Media Distribution 106

Smashmouth Marketing

DECEMBER 24, 2008

Chris Brogan 's recent blog post, Your Lead Generation Methods Have to Change hits on a topic that we all need to be reminded of: The new lead generation shifts your methods as a marketer from “talk about your dumb product” into “empower the users.”. (That, by the way is the nugget of this whole piece.). The lead process used to be “beat people with information until your sales person closes them.

User-Generated Content 100

User-Generated Content Lead Generation Consulting Marketing Prospects 100

Smashmouth Marketing

DECEMBER 21, 2008

This is shameful self promotion, but there is value in it to the readers, so I figured it passed the litmus test enough for me to write about it. Ok, it's meetings 2.0™. Green Leads is introducing a new product/service next year and are trying to test it with a small group of sales and/or marketing folks. The service is a Sales 2.0 creation (sales enablement using technology and out of the box thinking) and is based around appointment setting, but is geared towards two targets that previously we

B2B Sales 100

B2B Sales Lead Scoring Lead Ranking Pricing 100

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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Smashmouth Marketing

DECEMBER 21, 2008

Pam O'neal and I have had the pleasure of talking recently as I was advising the micro lending sotry/non-profit One Hen on the virtues of SEO and Social Media. I had seen Pam's story on Marketing Sherpa and thought she would be a great person for them to meet and having been following Pam on twitter, I tweeted her up and made the connect. The conversation was extrememly informative, not just for One Hen, but for myself as well.

Budget Programs 100

Budget Programs Social Media Paid Search Agency SEM 100

Smashmouth Marketing

DECEMBER 20, 2008

The following short twitter discussion between myself, @damphoux , and @siriusdecisions brought up a topic worth blogging an opinion on. First the tweets, and I reordered them so no need to read bottom up, which tweeps tend to do by default. And, for those of you that aren't on twitter yet, where have you been? Join twitter. I was one of you too, and not long ago, so for the newbies the following is an example of 140 character twitterese: damphoux : why does @siriusdecisions have invites on blog

Social Media 100

Social Media CAN-SPAM Media Twitter 100