markempa

DECEMBER 30, 2008

I’ve been blogging for over five years. When I started, there wasn’t a business case on the ROI of blogging, nor was there a lot written on B2B lead generation. I started blogging because I wanted to share with everyone what I thought were useful B2B lead generation ideas, tips, and resources – material that I was already freely giving to my clients.

Lead Generation 146

Lead Generation Social Media Generation Webinar Metrics 146

Smashmouth Marketing

JANUARY 1, 2009

Do you trust the statistics you use when you are making marketing decisions? Yahoo recently published a research study claiming that "77% of consumers identify themselves as green." They go on to state that "23% claim to be deeply committed to environmental issues," and that "71% have an interest in purchasing an environmentally sound car." And, that "72 percent saying they get (green) information in traditional media and 68 percent citing online," and tout portals as still being strong sources

Research 100

Research Effectiveness Statistics Stats 100

Adobe Experience Cloud Blog

DECEMBER 30, 2008

The next interview in the B2B Marketing thought leader interview series is with Neil Patel, co-founder of 3 Internet companies, ACS , Crazy Egg and KISSmetrics , through which he has helped Fortune 500 corporations make money via lead management from the web. As an entrepreneur, Neil is continuously experimenting and developing new and cutting edge Internet Marketing tactics.

Thought Leadership 48

Thought Leadership Online Marketing Work Management Marketing Management 48

WebMarketCentral

DECEMBER 29, 2008

It was 5:00 on a sultry, simmering Friday afternoon when she walked into the office. Trouble, spelled with a capital T, a capital R, and several other letters. "Hello Sugar," I said as I slipped a bottle out of the bottom drawer of my desk and poured myself a belt. "Care for a drink?" "No thanks," she responded as she wriggled herself down into a chair across the desk from me.

SEM 20

SEM Adwords CTR Search Engine Marketing 20

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

markempa

DECEMBER 29, 2008

Inside CRM ranked the top CRM blogs based on their insights, readability and frequency of posting. I'm honored to have been included on the list. As I read over the list (which includes 20 blogs) I discovered some new ones worth reading along with bloggers already follow like Jim Berkowitz, who writes the CRM Mastery Blog ; John Jantsch, Duct Tape Marketing Blog and Ben McConnell and Jackie Huba who write the Church of the Customer Blog.

CRM 120

CRM Best Practices Blogger Paid Search Agency 120

Smashmouth Marketing

DECEMBER 30, 2008

Social media is all the rage right now, and it should be. It is shaping how people communicate, how companies and people brand themselves, how we educate ourselves and how we grow our network. Lead generation in the world of b2b can be enhanced by social media, especially with early adopters, techies and the net-gen crowd. However, many of us are trying to sell to the highest level decision makers, C and VP level executives.

Lead Gen 100

Lead Gen Social Media Work Management Marketing Management 100

Smashmouth Marketing

DECEMBER 29, 2008

Several readers and fans have asked before, what is with the "Green" in Green Leads ? What does b2b lead generation have to do with being green? Other than the obvious connection between green and money, the real inspiration for the name Green Leads was to build a marketing services company that was conscious about our community, the environment, our clients and people, and unlike other marketing services companies, operated in a sustainable model.

Social Marketing 100

Social Marketing B2B Marketing Social Media Planning 100

Smashmouth Marketing

DECEMBER 28, 2008

Several readers and fans have asked before, what is with the "Green" in Green Leads ? What does b2b lead generation have to do with being green? Other than the obvious connection between green and money, the real inspiration for the name Green Leads was to build a marketing services company that was conscious about our community, the environment, our clients and people, and unlike other marketing services companies, operated in a sustainable model.

Social Marketing 100

Social Marketing B2B Marketing Social Media Planning 100