Thu.Mar 29, 2012

Trending Sources

Content Curation And 12 More Content Marketing Terms Defined

B2B Marketing Insider

“Social Media” is so 91 days and 42 seconds ago…. Content Strategy and Content Marketing may be the marketing buzz words of 2012 but their meaning is still debated by the best consultants in the field, in the halls (or conference calls) of large organizations and on the trade show floors of today’s hottest marketing conferences. But I am certainly not the expert. What key terms are missing?

Generate More Leads with B2B Social Media [Infographic]

Social Media B2B

Our friends at Inside View created this awesome infographic that gathers together many statistics, ideas and examples about using social media to help drive leads and sales for B2B companies. You can look through the stats yourself, but here are some to consider: 61% of US Marketers Use Social Media to Increase Lead Gen. IBM saw an Increase of 400% in Sales in a Social Selling Pilot Program.

3 Ways to Make Your Corporate Blog’s Sidebar Work Harder

The Point

Want a simple way to have your corporate blog show measurable results? Take a hard look at your sidebar. Here are 3 techniques guaranteed to make an impact: 1. Promote subscriptions prominently. Capturing new subscribers is one of the most efficient ways to convert random visitors into loyal readers that you can nurture over time and eventually turn into actionable sales leads. Download Now.

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B2B Videos: Go Beyond Humdrum to Engage & Enthrall

Savvy B2B Marketing

Whether used to inform or entertain, videos are claiming a place of prominence in the world of B2B content assets. And it’s no wonder. When asked which content types they had consumed in the previous six months to evaluate a technology purchase, respondents to the Eccolo Media 2011 B2B Technology Collateral survey listed videos third behind brochures/data sheets and white papers.

150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more.

More Trending

B2B Marketers: Integrate Marketing for Response Compression

B2B Marketing Traction

Blog entry excerpted from the Marketing chapter written by Jennifer Beever in The Book on Business from A to Z. B2B marketers are wondering how to stay “top of mind” with their prospects and customers. One way to do so is to integrate your marketing. Integrated marketing leads to response compression. How does it work? Let’s use an example of a prospect we’ll call Joe.

3 Strategies Pro Golfers Could Teach Sales and Marketing

It's All About Revenue

by Sheldon Buytenhuys | Tweet this Ben Hogan famously said golf is 20% talent and 80% management. This week every golfer arriving at the Augusta National, one of the most demanding courses of the PGA Masters Tournament, the Augusta National, will have talent. But the player who wins the green jacket is the pro who most efficiently managed his way around the course. Turns out this 20/80 rule holds true for sales and marketing. Some organizations might see early success purely on the talent of their sales force or product. Get Your Team in Order. They align their team. Keep Score. Want more?

Pinterest vs. Google+: Which New Social Network Is Worth Marketers' Time?


We've all gotten used to the idea of using Twitter, Facebook, and even YouTube for marketing -- even if the platforms aren't always as brand-friendly as they could be. And why should they be? They started as social networks meant for people to talk to people, not companies to talk to consumers. And we have! Great. Two more social networks brands need to figure out how to use for marketing. minutes.

Houzz: New Marketing Tool for the Building Construction and Design Industries


One of the most fun things about my job at Marketri is that I get to research and test out new social media and marketing tools. What makes that process even better is when my research results in a discovery that either helps us achieve our goals internally, or that might help our clients to achieve their marketing goals. This is precisely what happened to me this week. What is Houzz?

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Content Marketing 2016: Staffing, Measurement, and Effectiveness

We surveyed 2016's content marketing leaders on their biggest issues, hurdles, and goals.

How to Speak Designer

EMagine B2B Blog

Many people find designers to be strange. Clients don’t understand how designers work, and believe that they will never understand. While designers DO think about things a bit differently, it is possible to communicate in a way that brings results everyone can be happy with. Trust Trust is fundamental to any relationship. However, many people [.]. Web Design

3 Ways to Filter Through the Growing Content Noise on LinkedIn

WindMill Networking

I was recently interviewed by Haydn Shaughnessy of Forbes for the article “ How to Power Your Professional Networking Through LinkedIn.” ” Haydn did an excellent job of interviewing me by posing questions that others have never asked, and therefore I provided advice there that I have never provided anywhere else. LinkedIn

Cut the Fat! 8 Ways to Eliminate Unnecessary Overhead for Your Business

Vertical Response

For any small business it’s important to spend money where it counts and eliminate unnecessary expenses. Besides looking at what cost drivers you can keep down, it’s also important to remember the age-old saying, time is money. Often, finding ways to save time in your day to day operations is the quickest way to eliminating overhead. Save money on paper and printing by going paperless.

Decorum Byte: Don’t be Negative; Practice Positive PR2.0

WindMill Networking

“I tend to keep [social media interactions] open and neutral.… As I represent a global brand it is vitally important that I ‘keep my nose clean’ at all times.” ”    David Graham, Deloitte South Africa I first “met”  David Graham in a Twitter chat; I think perhaps it was the Harvard Business Review’s #hbrchat. If anything, it enhances this PR2.0 strategy). Period.

Study: How Much of Your Content Marketing Is Effective?

745 marketers told us how effective their content marketing is. Between November 5 and November 17, we surveyed 601 marketers with an 18-question online survey. A few weeks later, Adweek sent the questionnaire to 144 additional marketers. As the survey was answered by nearly our entire population target, the calculated margin of error was approximately 1 percent. Here's what we learned.

All Together Now: Blame Marketing

B2B Marketing Unplugged

Who doesn’t  love the end of the quarter? Time to kick back with a nice drink and celebrate a job well done! Pardon me? You didn’t make your numbers? You missed the revenue target? You pooched your opex? The finance people are closing in like Dementors? The Sales Squirrels are running in ever-diminishing circles? You know what’s next, don’t you? Something has to be sacrificed to appease the God of Sales Awards Clubs. On South Park* they blame Canada ; in the real world, they blame marketing. BLAME MARKETING. Times have changed. Sales is a lazy bunch. They won’t be hitting quota. HECK NO!

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How to Breathe Life Into a Boring Email Newsletter


If you've ever been on the receiving end of an email newsletter, you've likely been more bored than that shamelessly cute baby to the right. I get it -- when you're not sure what to write, but you feel like an email has to go out, why not send an update about products, services, and what's going on at your company? But there are awesome email newsletters out there. Poorly Segmented List. think not.

Marketo Working To Simplify Marketing Automation Adoption


At this year’s Microsoft Convergence conference  Lauren Carlson , CRM Market Analyst at  Software Advice and Marketing Automation Software Guide  had the opportunity to interview Marketo’s VP of Marketing Jon Miller. Miller discusses Marketo ‘s recent announcement and integration with Microsoft Dymanics CRM. Click here to view the embedded video. If it is anything like Miller describes it is certainly a step toward eliminating one of the barriers to marketing automation adoption. Check out the interview, it a quick five minutes. ” “Knowledge. ” What do you think?

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Mad Marketing TV with Thor Johnson of Team Thor Marketing

Fearless Competitor

Join guest host Jeff Ogden , President of Find New Customers and special guest Thor Johnson, demand generation pioneer and experienced marketing executive, as they discuss the fundamentals of marketing automation, including: Getting started with marketing automation. How to keep it simple. What to do prior to buying marketing automation. Demand generation common sense. As the former CMO of Eloqua, Thor Johnson has watched the birth and growth of marketing automation. Thor shares his insights on the state of marketing automation and demand generation today. Visit [link] to learn more.

Content Methodology: A Best Practices Report

If you're concerned that your organization's content marketing isn't as effective as it could be, this report is for you.

What Does ‘Big Data’ Really Mean to Revenue Performance?

Modern B2B Marketing

by Phil Fernandez So how big is big data? And why is it important to all of us involved with deploying marketing automation and Revenue Performance Management (RPM) to drive profitable, sustainable growth? On the bigness question, consider this: Cisco has forecast that by 2013, the amount of traffic flowing over the internet annually will reach 667 exabytes. Big Data as the ‘Next Frontier’.

5 Keys to Successful Lead Nurturing – a Webinar sponsored by

Fearless Competitor

5 Keys to Successful Lead Nurturing. Thursday, April 19, 2012 10:00 AM – 10:30 AM PDT. -  Show in my Time Zone. Webinar Registration. According to the experts, as many as 9 out of 10 visitors are not ready to buy, but the vast majority of those will buy eventually. How do you earn the trust of those prospective buyers over time, so that when they are ready to buy, they know and trust you? Join demand generation expert Jeff Ogden of Find New Customers who shares ways to capture this “low-hanging fruit” – by sharing the 5 Keys to Successful Lead Nurturing. Choose one… Yes. No plans.

Beyond Likes: How Google and Adobe Aim to Measure Your True Social ROI


Measuring marketing spending used to be pretty easy, at least in theory: You’d run a big ad campaign and then see if your sales rose. If they did, great. If not, then you wasted your money. Social media has muddied the waters. campaign may not do much for sales, but it might add a million Facebook fans or garner an impressive number of retweets. Does that mean you spent your money effectively? Over the past month, Google and Adobe have attempted to answer that question. Both companies have released tools that let marketers track their marketing spend through social media. News & Notes

How do you handle competing products in different countries in social media?


(Photo credit: Wikipedia). Social media marketing should be integrated within cross-country markets. From country to country , the popular social networks differ, as do languages  and cultures. But there are other challenge for large global organizations. Such organizations can market different products in different countries, some of which could potentially complete with each other.

Staffing and Launching Your Content Marketing Program

Brand voice? Editorial calendar? Approval workflow? Learn how to craft the crucial parts of a content marketing program. In the third installment of our five-part playbook series, discover the necessary steps to execute a content marketing program.

How to Grow Your B2B Business Using Social Media

Fearless Competitor

BMA-NJ’s B2B Social Media Symposium (SMS). Learn how to leverage the key social media strategies and platforms for a truly integrated business-to-business marketing campaign. One week from today. You have a Facebook page. You have a LinkedIn account. You even have a Twitter account. And they’re all focused on your company or business. But now what? B2B SMS Agenda: 9:00 am to 9:30 am. of America.


Use Your Connections to Sell: How are you connected to Kevin Bacon?

Sales Intelligence View

Can you imagine the power of a sales professional who had the ability to see his network and fully utilize it with his sales cycle? Sales intelligence platforms have this ability… The other day I was working in InsideView and landed on the company page of  IBM. Through this sales intelligence platform, I am able to see all of the connections  I have in the organization. degrees of separation. | Study Finds Marketers Don’t Practice ROI They Preach

Fearless Competitor

More Than Half Don’t Use ROI Metrics to Plan Budgets; 28% Rely on Gut Instinct. This article, which published at on 3/16/2012, points to how few marketers leverage ROI metrics. It directly points to the need to bring in outside experts in B2B demand generation like Find New Customers. According to a study of 243 CMOs and top marketing execs, almost 6 out of 10 don’t establish budgets according to ROI measures. “Sixty-eight percent of respondents said they base their budget decisions on historical spending levels, while 28% said they go with gut instinct.


Use Your Connections to Sell: How are you connected to Kevin Bacon?

Sales Intelligence View

Can you imagine the power of a sales professional who had the ability to see his network and fully utilize it with his sales cycle? Sales intelligence platforms have this ability… The other day I was working in InsideView and landed on the company page of  IBM. Through this sales intelligence platform, I am able to see all of the connections  I have in the organization. Specifically, I had connections to 175 people including 13 Vice Presidents and a couple Board Members. Screenshot to the right). The 6 Degrees of Separation…and Kevin Bacon. degrees of separation. About John Barrows.

2016 Email Marketing Metrics Benchmark Study

To build a world-class marketing program, it's crucial to compare yourself to the best performers - but competitor data can be scarce.