Thu.Nov 15, 2012

Trending Sources

Social Business: Four Real-Life Truths about Collaboration

Conversionation

The 3 U’s apply to collaboration as well – source: Nicola Millard (Scribd) I haven’t been blogging a lot in recent months. Since nearly five months we started working with BT Global Services on an integrated global social business, training and content marketing program. Some facts and data. Social business is all about people, integration (the silos, remember?) and collaboration.

Here Are 40 Charts Marketers Can’t Live Without

It's All About Revenue

by Jesse Noyes | Tweet this Did you know that dynamic content can improve conversions by 50%? Or that emails sent on a Saturday get the highest number of click-throughs? Were you aware that when influencers share your content on social it can result in a dramatic increase in traffic and conversions? For those in the marketing game, data isn’t enough. We need insight. Why the redesign?

Stats 137

The 2013 Social Business Marketing Manifesto

B2B Marketing Insider

Planning season is well underway and I think it is never to early to look at the B2B Marketing 2012 year in review and start to make some predictions for Marketing and Social Businesses in 2013. So here I will lay out my perspective – a narrative really – of what happened in 2012 in B2B Marketing. The world has changed faster than our ability to keep up. We are talking about survival.

Targeting Content and Calls To Action: Where Are Your Prospects?

Biznology

Tweet Photo credit: Frank Gruber. You probably hear a lot these days about targeting mobile consumers and how important tablets and mobile devices are becoming. The contention is that knowing where your prospect is when he or she is interacting with your content becomes more and more crucial as mobile devices – and mobile networks – grow. Where Is Your Prospect? How Do You Stack Up?

150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more.

Photos on Facebook Generate 53% More Likes Than the Average Post [NEW DATA]

Hubspot

There's no doubt that we're moving toward a more visual marketing world. As users, we often prefer consuming visual content to reading blocks of text. In fact, Facebook users are uploading approximately 300 million photos to Facebook per day, up 20% from earlier this year. Even u sage of the photo-sharing tool Instagram, purchased by Facebook in April of 2012, has increased 1,179% in six months.

How to Become The Six Million Dollar Marketer

Synecore

Technology may be creating exponential opportunity for businesses, but it is sure creating a headache for marketers. Though I agree with both Kokich and Baer, I’d say that the demands of today’s zany marketing environment require more than just a generalist- they require an uber-marketer. Here’s Why: Consumers expect personalization and seamless online user experiences. THE NEW BOTTOM LINE.

5 Awesome A/E/C Blogs (and How Yours Can be Just as Good!)

Marketri

If you’re wondering whether your architecture, engineering, or contracting firm can benefit from a blog, the answer is yes! Educational content is possibly more valuable in professional services industries than any other arena. In fact, statistics show that companies that blog generate 67% more leads than those who don’t. The 5 A/E/C bloggers below have already discovered how to do so.

How to Add Pinterest's Buttons & Widgets to Your Website

Hubspot

Didjya hear the news? Yesterday, Pinterest launched business accounts! If you're feeling a little frazzled -- "Ahh! What do I do? How do I get one? already have a regular profile acting as my business page! Oh, the humanity!" -- take a breather. You can get your free copy here. First things first: let your audience know you have one! Pinterest's 4 Buttons & Widgets. Follow' Button.

URL 46

Lead Scoring: A Beautiful Theory, An Ugly Truth

Sales Prospecting Perspectives

Let’s discuss the idea of lead scoring within marketing automation and why inbound marketing embedded with a scoring system doesn’t a sales qualified lead make. Content is where it’s at nowadays, or should I say, Quality content is where it’s at. However, I’ve been reading content about the process of lead scoring, (guiding the prospect through the sales process, down the funnel so that you can then pass sales qualified leads directly to the sales people). Now, understanding the scoring model of marketing automation systems, it can be a very useful tool. So, what to do?

Mega-List of Features in Marketing Automation (That You Won’t Find in CRM)

Modern B2B Marketing

by Jon Miller A common question I hear from marketers is “I already have a CRM system (e.g. salesforce.com, Microsoft Dynamics CRM), so why do I need marketing automation ”? On the face of it, this is not a surprising question. Many CRM systems have a module for marketing. Architecture of Marketing Automation versus CRM. Marketing Automation. Business Goal. Departmental Focus. Communication Style.

CRM 39

Content Marketing 2016: Staffing, Measurement, and Effectiveness

We surveyed 2016's content marketing leaders on their biggest issues, hurdles, and goals.

Making the Transition from Push Marketing to Pull Marketing

Great B2B Marketing

You have no doubt heard of the many benefits of pull marketing, also called inbound marketing. But perhaps you face a common challenge – how to implement pull marketing without disrupting what you are doing with your push marketing model. In other words, how do your reap the inbound marketing goodies, without sacrificing what is already working. First, let’s briefly recap the benefits of pull marketing. Here are five of the most important: Improves sales close rates by 50% or more. Generates leads at 1/3 the cost of push marketing. Shortens the sales cycle by 20-40 percent.

Cost 36

Marketing Automation’s Next Frontier: Madison Avenue

Digital B2B Marketing

Marketers have invested in marketing automation, content and, in many cases, creating complex business rules to determine what content and message to deliver when. This represents a significant investment but, for many companies, the application has been limited to emails and landing pages. The real value is in the rules and logic used to deliver the right message at the right time. Not yet.

Five Crucial Tips for Effective Prospect Research

Sales Intelligence View

Phone calls are the main interaction platform between customers and businesses. Over 92% of the average customers report that they interact with businesses mainly through phone calls. However, 85% of them claim to be dissatisfied with the phone calls. So how can sales reps prepare their calls to get better customer responses? Determine the Call Objective. Keep the Research Simple.

Back to the Basics: A Well-Rounded B2B Online Marketing Strategy

EMagine B2B Blog

We are delighted to publish our first post from the newest member of our SEO Department, Alicia Carosi. Alicia is extremely well-versed in all things SEO, and brings a fresh perspective to our blog. Feel free to find out more about Alicia. In the quest for global online search domination, we can often get caught [.] The post Back to the Basics: A Well-Rounded B2B Online Marketing Strategy appeared first on B2B Web Strategy. B2B Web Strategy

SEO 17

Study: How Much of Your Content Marketing Is Effective?

745 marketers told us how effective their content marketing is. Here's what we learned.

Using content marketing for community purposes

i-Scoop

Content marketing can serve community building purposes but is rarely enough. An overview and some lessons. There is a strong connection between content marketing, social media marketing and online communities, especially the last few years. Although content marketing is connected with all forms of marketing, many tactics used in both overlap as they are umbrella […]. Blogging & blog marketing Content and social community marketing PJA Social Wave The Social Mind Toolbox.com

Back to the Basics: A Well-Rounded B2B Online Marketing Strategy

EMagine B2B Blog

We are delighted to publish our first post from the newest member of our SEO Department, Alicia Carosi. Alicia is extremely well-versed in all things SEO, and brings a fresh perspective to our blog. Feel free to find out more about Alicia. In the quest for global online search domination, we can often get caught up with the hot new trends in SEO. Although QR codes and microtargeting represent interesting additions to the world of online marketing, before you consider adding innovative, experimental pieces to your strategy, it would make sense to make sure that you are already on the right path.

Why Measuring Social Media ROI Is Difficult

Client Bridge

Many marketers are still trying to figure out social media as they go. Justifying the investment of time and money can be especially difficult and confusing. The Hubspot blog has compiled data from several studies to illustrate the challenges of social media. Here are a series of statistics that explain what marketers do measure, and why they struggle with measuring social media success. 84% of B2B marketers use social media in some form. 59% of marketers use social media for 6 hours or more per week. 83% of marketers say social media is important for their business. 89% measure traffic.

A Framework for Real Time Decision Management: How SAS RTDM Fits In

Customer Experience Matrix

I’ve had a couple of consulting projects recently that involve real-time decision systems (a.k.a. real time interaction managers), which are used to select the best treatment during a Web visit, telephone call, or other interaction. This type of software has been around for two decades or more and repeatedly proven its value, but still has relatively few implementations. deployment model.

Content Methodology: A Best Practices Report

If you're concerned that your organization's content marketing isn't as effective as it could be, this report is for you.

Nutrimus Posticus. A {growtoon}.

grow - Practical Marketing Solutions

Join the growtoonists each Friday for a humorous take on marketing, social media, and current business events. Joey  Strawn  is  a social media strategist that loves enjoying a good book and then drawing in it. Check him out on Twitter: @joey_strawn. Related Stories The True Meaning Behind the Red Bull Space Dive. a {growtoon}. Awesome Box. A {growtoon}. Twitter for president. A {growtoon}.

How Marketing Software With Social Features Can Increase ROI

WindMill Networking

Marketers hear a lot about the importance of integrating social media with traditional software-based marketing tactics such as landing pages and email. In the past, integration was difficult because marketing software platforms didn’t combine social networking with other features. The result was a fragmented experience for both marketers and their audience. Hard work. Too many gaps.

FREE Salesforce Executive Breakfast (Ottawa)

OnPath

Date : Thursday November 29, 2012 Time : 8:30-10:30am / Price : Free. Country Inn & Suites Kanata 578 Terry Fox Drive / Ottawa, Ontario Register Now : [link]. Whether it’s a struggle with broader user adoption or weak introduction of new features and processes, most organizations recognize that sub optimal Salesforce deployments are constraining their progress. You’ll learn: 1.

Mobile Phone Users Increasingly Using Phones for Health Research

Fathom

mobile phone owners use their phones for health research more than they did 2 years ago, according to “Mobile Health 2012,” a new report from Pew Internet & American Life Project (via iHealthBeat). “What percentage of cell phone owners use … Continue reading → The post Mobile Phone Users Increasingly Using Phones for Health Research appeared first on Fathom. Healthcare Industry Mobile American Life Project healthcare iHealthBeat mobile Pew Pew Research

Staffing and Launching Your Content Marketing Program

Brand voice? Editorial calendar? Approval workflow? Learn how to craft the crucial parts of a content marketing program. In the third installment of our five-part playbook series, discover the necessary steps to execute a content marketing program.

Making the Transition from Push Marketing to Pull Marketing

Great B2B Marketing

You have no doubt heard of the many benefits of pull marketing, also called inbound marketing. But perhaps you face a common challenge – how to implement pull marketing without disrupting what you are doing with your push marketing model. In other words, how do your reap the inbound marketing goodies, without sacrificing what is already working. First, let’s briefly recap the benefits of pull marketing. Here are five of the most important: Improves sales close rates by 50% or more. Generates leads at 1/3 the cost of push marketing. Shortens the sales cycle by 20-40 percent. Carpe Occasio.

The Shocking Truth about Consistent Blogging Success: How to Find Your Voice

Sazbean

It’s one of the greatest feelings in the world! You write something on your blog that goes viral. Likes explode, comments go crazy, tweets multiply, and open rates are off the charts. That’s what’s great about blogging. So when the dust settles and the warm feelings of success fade, you ask yourself, “How did this happen?” and, perhaps more importantly, “How can it happen again?” Here are the usual answers to those questions: The article had an amazing headline. After the headline, there was a killer introduction. Your content was both original and compelling. They’re essential to our craft.

007 Reasons to Be Like Bond for Content Marketing

SnapApp

What can one of the most enduring and endearing characters in modern cinema teach us about content marketing? Is it ok to be shaken but not stirred? Always serve your audience like Queen and country? Make the most of your license to thrill? That a snappy line can be just as deadly as a Walther PPK? Perhaps, but in his most recent film, Skyfall , everyone?s favorite spy hit his stride like never before, and exposed some of the most classified secrets to success in any?theater?of theater?of operation. If you're looking to make your content as lethally sleek and sexy as a ?fully fully loaded?