Convince & Convert
DECEMBER 24, 2014
'Get all JayToday episodes at [link]. (watch video to see my rant about this live from Milwaukee). Is social media so important now that we should be teaching it as a mandatory class in high school? I saw an article recently — my mom actually sent it to me, which is pretty fantastic — that in the United Kingdom they are now making it mandatory for all high school students to take a course on cyber security.
Adobe Experience Cloud Blog
DECEMBER 24, 2014
'Author: Ellen Gomes Marketers have seen a ton of change in 2014, the era of engagement marketing has started to take shape and change how marketers approach buyers. We’re much more cognizant of the changing buyer — who wants to be engaged with relevant, personal messages, wherever they are — and we’ve started to shape our marketing accordingly.
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LeanData
DECEMBER 24, 2014
Elasticsearch: In the spirit of holiday giving, I wanted to acknowledge three vendors I love. None asked me to do this and none got a chance to look at this before I posted it.
Content Standard
DECEMBER 24, 2014
The emerging trends of 2015 are taking shape as the year draws to a close. As far as SEO strategy goes, a major focus for marketers will be using SEO to increase lead generation. More than 60 percent of surveyed practitioners indicated increased lead generation as one of the most important marketing objectives for the upcoming year, according to Conductor’s Inside Enterprise SEO survey.
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LeanData
DECEMBER 24, 2014
Elasticsearch: In the spirit of holiday giving, I wanted to acknowledge three vendors I love. None asked me to do this and none got a chance to look at this before I posted it.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
LeanData
DECEMBER 24, 2014
Elasticsearch: In the spirit of holiday giving, I wanted to acknowledge three vendors I love. None asked me to do this and none got a chance to look at this before I posted it.
Hinge Marketing
DECEMBER 24, 2014
'As 2014 draws to a close, I look back at the most important lessons Hinge has learned about professional services marketing during the past year in order to guide you on how to best use marketing to increase your firm’s visibility, growth, and profitability in 2015. 1) Becoming or Developing a Visible Expert Positively Impacts Your Brand, Growth, and Profit According to our research on Visible Experts — professionals with high visibility and a reputation of expertise in their indust
Hubspot
DECEMBER 24, 2014
'No textbook can replace real life experiences, especially when it comes to running a business -- the hard judgment calls, the late nights, rolling up your sleeves and getting dirty down in the trenches with your team. Remember this though, it is possible to pave a smoother path for yourself by looking to the successful founders who came before you.
Hubspot
DECEMBER 24, 2014
'Your business can always benefit from high converting landing pages. Higher conversion rates means more customers, and more customers means more profit potential. The purpose of your landing page is to capture leads and warm them up before sending them further down your sales funnel. Think of your landing page as a work of art. Every detail of your page should have a deeper purpose for being there other than a need to fill up space.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Hubspot
DECEMBER 24, 2014
'This post originally appeared on Agency Post. To read more content like this, subscribe to Agency Post. It''s that time of year again, when agencies use all their remaining creativity and joyful spirit to create festive holiday cards, videos, and websites. It''s also the time where agency staffers are given free reign to get downright weird. And thankfully, this year did not disappoint.
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