The ROI Guy

MAY 26, 2014

'If you are adding salespeople to help drive revenue growth, hoping to capitalize on the recovery and grab your share of the growing economy, you are not alone. Twenty-nine percent of companies expect to expand their sales organizations between 10%-30% in the coming year, with over 6% expecting to grow a whopping 30% , this according to the Sales Execution Trends study of 200 worldwide sales leaders by our partner Qvidian.

Forrester 61

Forrester Storytelling Paid Search Agency Aggregators 61

Hubspot

MAY 26, 2014

'Conferences, workshops, product launches, webinars, networking hours -- they''re essential. They help you get in front of your target audience and have some much-needed face time. The problem with events is that between the initial announcement of the date and time and the actual day of, people forget all about it and end up making some other commitment.

Email Marketing 56

Email Marketing Google Planning Webinar Metrics 56

TaylorMadeIn KEW

MAY 26, 2014

We all know by now that social media has been a real game-changer for marketers. Both the B2C and B2B buying journey has fundamentally changed and the vast majority of our customers are now being influenced and making their buying decisions through the conversations they are having online, engaging directly with others in the marketplace. This is giving our customers unprecedented control of the conversations we might want to have with them and is profoundly changing what we do as marketers.

Rules 48

Rules Multi-Channel Social Media Broadcasting 48

Hubspot

MAY 26, 2014

'I love Skype. I just had a call with my good friend, George. We chatted about how I’ve moved away from agencies that focus on quantity over quality but how there is so much competition. “Why don’t you just do it differently?” Touché … I thought I’d give it a go, for this post at least. I thought about reverse engineering the thought process of other successful companies, and then I thought -- which company has the most epic marketing out there?

Content 53

Content Advertising Agencies Paid Search Agency Skype 53

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Hinge Marketing

MAY 26, 2014

'As Managing Partners of professional services firms, we have a lot of issues to attend to. Besides all of the management issues that every CEO faces, from strategy to cash flow, we must also deal with a “product” that carries its own special challenges. In most cases we are dealing with extremely knowledgeable professionals who work directly with clients in high-touch, high-trust relationships.

Work Management 76

Work Management Marketing Management Advertising Agencies Service 76

Hubspot

MAY 26, 2014

'This post contains excerpts from our ebook, A Practical Guide to Improving SEO with Google+. Download your own free copy right here. With only so many hours in a day, it’s no wonder why many marketers consider Google+ an afterthought compared to other tactics like regular website maintenance, ongoing blogging, and publishing to major social networks like Facebook, Twitter, and LinkedIn.

SEO 57

SEO Google Tips Clickthrough 57

Hubspot

MAY 26, 2014

'This post originally appeared on the Ecommerce section of Inbound Hub. To read more content like this, subscribe to Ecommerce. Facebook has been a gold mine of quality referral traffic for retailers. Not only has Facebook sent volumes of friend traffic to ecommerce stores, this traffic has converted at a high rate, boosting retailers’ profits.

Peer-to-peer 59

Peer-to-peer Promotion Facebook Word of Mouth 59

Hubspot

MAY 26, 2014

'In the beginning, the concept of influencer marketing was really simple: Make friends with the most respected people in your community and they, in turn, would talk about you in a positive way and (ideally) recommend you to potential customers looking for the service or product you offer. This concept is not new. In fact, it dates back to ancient Rome, when power was heavily dominated by the senatorial class, particularly a small group of noble families.

PR 58

PR Class Opinions Marketing 58