Buzz Marketing for Technology

APRIL 5, 2015

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Social Customer Service is the New Heart of Marketing. This webinar was sponsored by Lithium and featured Dave Evans ( @evansdave ), the VP of Social Strategy at Lithium, Erna Alfred Liousas ( @ErnaLiousas ), an analyst serving B2C Marketing Professionals at Forrester Research, and Brien Hall ( @BrienHall ), Social Media Manager for Guest Services at AMC Theatres.

Marketing Management 109

Marketing Management Service Social Marketing Forrester 109

SnapApp

APRIL 5, 2015

Last week, the SnapApp team attended the MarTech conference in San Francisco and returned to Boston with a clear vision for success with marketing technology: have a plan. As Scott Brinker has pointed out on ChiefMarTec, the marketing technology landscape has ballooned in the past year – and the MarTech conference has kept pace. The conference has doubled in size since last year’s inaugural event in Boston, and attendees were buzzing with new developments in the field thanks to inspirational ses

Planning 74

Planning Conference Marketing Analytics Tools Vendors 74

Hubspot

APRIL 5, 2015

'This post originally appeared on HubSpot''s Sales Blog. To read more content like this, subscribe to Sales. Google is renowned for posing bizarre questions to job candidates lucky enough to be called in for an interview. If you''re applying for a job with the company, you might want to think about how many golf balls can fit on a school bus , or design an evacuation plan for San Francisco.

Opinions 60

Opinions Hubspot Course Automation 60

Brandfolder

APRIL 5, 2015

Podcasting is officially on fire. According to [The Washington Post]([link] Apple podcasts exceeded 1 billion downloads last year and monthly podcast listeners tripled to 75 million per month (up from.

Brand Identity 45

Brand Identity Branding 45

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B2B Marketing Directions

APRIL 5, 2015

Despite the widespread popularity of content marketing, research shows that most marketers aren't confident in their ability to measure its effectiveness. For example, in a 2014 survey by Contently , only 9.4% of marketers said they are very confident in their ability to measure the business impact of content marketing. In an earlier post , I noted that measuring the performance of content has recently become a hot topic, and I pointed to measurement frameworks suggested by Jay Baer, Curata, and

Content Marketing 40

Content Marketing Paid Search Agency Content Demand Generation 40