Crimson Marketing
MAY 31, 2013
'You might be asking yourself, “What the heck is #BADMarketing?” It’s fairly simple – its marketing gone very, very wrong. It’s so wrong, it needs no introduction. . Look for our #BADMarketing posts moving forward, and enjoy! .
Customer Experience Matrix
MAY 31, 2013
'As I mentioned last week , there haven’t been many new B2C marketing automation products in recent years. But this doesn’t mean the industry has been stagnant. New developments have come from established vendors who are steadily expanding their products. Neolane has been one of these, growing from its roots in email to encompass other outbound and inbound channels, and more recently with a slew of social and mobile marketing features.
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Biznology
MAY 31, 2013
'Eoto credit: EuroCrisisExplained.co.uk. It’s funny to me how so many organizations across so many vertical industries—from nonprofits to technology—share the same issue of not speaking their customers’ language. What do I mean by that? I mean employing tone, a voice, jargon, value propositions and marketing messages that just do NOT resonate with the people you most want to connect with.
Convince & Convert
MAY 31, 2013
'Dave Morse, Delta Faucets @davemorse. Dave Morse , Online Marketing Strategist for Delta Faucet , joins the Social Pros Podcast this week to discuss the lessons he’s learned at Delta surrounding keeping his team nimble, knowing your audience, and how important it is to balance traditional marketing with social. Read on for some of the highlights and tweetable moments, or listen to the full podcast.
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Adobe Experience Cloud Blog
MAY 31, 2013
'Author: Dayna Rothman What makes fantastic marketing? Emotional connection, relevancy, the “wow factor”. How do you take all of your marketing campaigns and make them pop? The greatest marketing campaigns are those that are memorable. They are the ones that resonate with your audience and really create an affinity between your customer, the messaging, and the product or service.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
The ROI Guy
MAY 31, 2013
'To effectively communicate the value of your solutions, you likely arm your Sales Reps with PowerPoint (PPT) decks to help them present challenges, solutions and benefits. From your Sales Rep''s perspective, these PPT decks: Are way too long, many topping 100 slides or more, making it extremely difficult to figure out what to present for each unique selling engagement Contain too much content about your company and your products, and not enough of the content that customers care most about – ch
Hubspot
MAY 31, 2013
'Do you ever sit in meetings with your CEO and realize this person has no idea what you’re talking about? Do you give presentations to a bunch of blank faces? Do you feel misunderstood? Unloved? Under-appreciated? Have you ever left a meeting and walked out to the parking garage so you could sit in your car and scream? Have you ever fantasized about sneaking up behind your CEO with a blunt instrument in your hand and just.
B2B Memes
MAY 31, 2013
'“‘I am Lazarus, come from the dead. Come back to tell you all, I shall tell you all’”. —T.S. Eliot. If you’re wondering why it’s been deathly silent on this blog for the last six months, there’s a good reason: Last fall, I crossed over into the penumbral land of print, on a mission to lead lost souls into the light of new media. Or to put it more plainly, I took a job with a legacy publisher to help it go digital-first.
Hubspot
MAY 31, 2013
'There are two marketing initiatives I hear about all the time: 1) Adopting more inbound strategies, and 2) planning a website redesign. And both are great! But the big question most people face when both initiatives come up at the same time is. which do I do first? Redesigning your site first and then implementing inbound seems like the most logical approach.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Everything Technology Marketing
MAY 31, 2013
'Did you know that 90% of all organizations use content in their marketing efforts? Although the phrase "content marketing" is something of a buzzword amongst today''s marketing teams, the reality is that this inbound marketing practice is both remarkably widespread and effective.
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