Visitor Queue

SEPTEMBER 17, 2023

Marketers are always seeking ways to improve their marketing efforts, engage with prospects, and nurture leads effectively. Marketing automation is a powerful solution to address these common challenges, providing us with the tools to automate repetitive tasks, improve lead generation, and ultimately drive revenue. Keep reading to find out what marketing automation is, and how […] The post What is Marketing Automation and How to Get Started appeared first on Visitor Queue Blog | Identify W

Marketing Automation Services 94

Marketing Automation Services Marketing Automation Automation Lead Generation 94

SalesGrape

SEPTEMBER 17, 2023

In today’s competitive business landscape, understanding your customers’ pain points is crucial for success. Identifying customer pain points allows you to tailor your products or services to meet their specific needs and provide effective solutions. One powerful tool that can help uncover these hidden challenges is lead generation. By capturing valuable information about potential customers, lead generation provides insights into their pain points and enables businesses to address t

Lead Generation 81

Lead Generation Ideal Customer Profiles Generation Customer Satisfaction 81

B2B Marketing Directions

SEPTEMBER 17, 2023

Source: Penguin Random House LLC Over the past several decades, psychologists and other behavioral scientists have conducted thousands of research studies examining various aspects of human decision-making. Thanks to this research, we now know that people use a variety of mental shortcuts known as heuristics to make decisions. Research has also found that our decisions and actions are greatly influenced by how choices and options are presented.

Ethics 71

Ethics Work Management Studies Resources 71

Heinz Marketing

SEPTEMBER 17, 2023

By Lisa Heay , Director of Business Operations at Heinz Marketing If you’ve followed along with me at all this year, you’ll know I’ve been on a journey to optimize and refine our email deliverability. We talked about how your audience , the content , and the technology behind it all come together to determine if your emails will be read. We also talked about some tools that will help – Mail-Tester and MX Toolbox and Google Postmaster.

Deliverability 68

Deliverability CAN-SPAM Email Marketing Validation 68

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Response Rate

SalesGrape

SEPTEMBER 17, 2023

In today’s competitive business landscape, traditional marketing strategies are no longer enough to drive growth and generate revenue. Companies need a more targeted approach that focuses on individual accounts rather than broad market segments. This is where account-based marketing (ABM) comes into play. The Basics of Account Based Marketing Account-based marketing is a strategic approach that aligns sales and marketing efforts to target specific high-value accounts.

Account Based Marketing 68

Account Based Marketing Enterprise Management Work Management Marketing Management 68

Navigate the Channel

SEPTEMBER 17, 2023

Blogging is much like podcasting. Many, many marketers think they can write blog content and produce podcasts. And many of those folks are wrong. Maybe not about doing those things, but about doing them well. Because those of us marketing are gaining greater insight into how effective good blog content (and podcasts!) is to market a business, establish thought leadership and drive traffic to a website, we thought a brush up on best practices would be helpful.

Practices 65

Practices Tips Best Practices Thought Leadership 65