ViewPoint

JULY 17, 2013

'Josiane Feigon is President of TeleSmart Communications and author of the business bestseller, Smart Selling on the Phone and Online. To read an excerpt from her latest book, Smart Sales Manager , click here. To listen to a webinar on this topic, click here. Today’s “new normal” sales landscape has sales leaders scratching their heads, wondering about the best way to structure their sales organizations.

B2B Thought Leadership 236

B2B Thought Leadership Skype Work Management Thought Leadership 236

Digital B2B Marketing

JULY 17, 2013

'Over time, your role in marketing begins to permeate every part of your life. You adopt behavior, language or perspective that is completely natural to you, but doesn’t make sense to anyone around you. Just maybe, that means it is time to take a break. If more than a handful of these describe you, it is time to get to know, again, what the world beyond your marketing bubble is like.

Planning 184

Planning Banner Ads Banners Ad Exchange 184

Everything Technology Marketing

JULY 17, 2013

'The key to marketing success online is educating prospects. If a technology firm is going to have a successful online marketing campaign, it needs to revolve around the educational content being produced. Content is king. Why, you ask? It is through content that many other online marketing channels flow best. If you are producing high value content, it is much more likely to spread in social media, attract links from other websites, and rank well in Google.

Webinar Metrics 144

Webinar Metrics Marketing Strategy Marketing & Strategy Content Marketing 144

Biznology

JULY 17, 2013

'Photo credit: Saad Faruque. Content marketing has been a buzzword long enough that most marketing-aware business people have a pretty good sense of what content marketing is. I’m sure that’s true for the vast majority of the Biznology audience. What’s less commonly understood – and less frequently discussed – is how to apply content marketing.

Content Marketing 138

Content Marketing Content Thought Leadership Internet Marketing 138

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Webinar Metrics

Crimson Marketing

JULY 17, 2013

'BI Intelligence recently released a new report on Big Data and Mobile (to access this report you’ll need to sign up for a free subscription). The report details the definition of big data, it’s connection to mobile, analysis of it’s potential, practical applications, pitfalls, data collection practices, and answers frequently asked questions.

Marketing Management 122

Marketing Management Mobile Advertising Mobile Marketing Internet Marketing 122

Hubspot

JULY 17, 2013

'Let''s level. Are Millennials just tablet-toting whiners living in their parents'' basements? In short, no. Of course not. But we''re marketers; the only part of that much belabored stereotype we care about is maybe the tablet-toting part. What''s more interesting is the fact that, according to USA Today , Millennials represent the largest demographic in the United States.

Advertising Agencies 60

Advertising Agencies Tactics PPC CAN-SPAM 60

Convince & Convert

JULY 17, 2013

'Image via BigStockPhoto.com. Lee Odden. Ann Handley. Jay Baer. I read their books and blogs. I hope you do too. Because they’re so generous with their ideas, all three were a big help to me before I knew them. And because they know so much about online marketing, I made an effort to come to know them. Now that I do, they’re even more helpful. They’re friends.

Marketing Strategy 131

Marketing Strategy Marketing & Strategy Webinar Metrics Content Marketing 131

Hubspot

JULY 17, 2013

'Fab is a fast-growing ecommerce company that made its name running daily flash sales. But this week the New York-based e-tailer announced a pretty big change: from now on Fab will drop the flash sales and instead enable its members to “follow what you love,” and only get information about things they care about. Moreover, “We’ll personalize your Fab experience on-site based on what you follow,” CEO Jason Goldberg announced in a blog post.

eCommerce 57

eCommerce Top of Funnel Inbound Marketing Conference 57

E-Spirit

JULY 17, 2013

I just love infographics. They can really help get a point across by painting a picture rather than just simply listing raw data. This week I came across an amazing inforgraphic developed by Invesp that focuses on online retail sales in the United States. First, the statistics you should think about: By 2017 10% of U.S. retail sales will be made online, Mobile devices will account for 15% of the total U.S.

Statistics 40

Statistics 40

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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Writing on the Web

JULY 17, 2013

'Want to make your blog stand out? Try finding unusual facts and weird blog content. Give your blog a unique look and feel by publishing unusual blog content. With such an abundance of content available on the Internet, how can you make your blog unique? By providing information that is uncommon enough to intrigue a visitor. Where can you find this unusual blog content?

Wikipedia 179

Wikipedia Content Correlation Blogger 179