Biznology

SEPTEMBER 5, 2014

'We live in a society that extols winning and winners. As a result, we spend a disproportionate amount of time analyzing why things have worked well, but very little time understanding when they don’t. Given the fact that many initiatives do not achieve the lofty goals set for them, it would appear that we would be wise to spend more time learning from failure to avoid repeating the same errors.

Advertising Agencies 161

Advertising Agencies Planning Paid Search Agency Marketing & Strategy 161

Crimson Marketing

SEPTEMBER 5, 2014

'This play on Toronto Mayor Rob Ford’s drug scandal may not have the mass appeal the airline hoped for…#BADMarketing. Image: Courtesy of Gawker. The post #BADMarketing from Spirit Airlines appeared first on.

131

131

B2B Marketing Traction

SEPTEMBER 5, 2014

'So I’m going to say it again. If you want your marketing to work, you have to first plan it, and then you have to execute the plan. Simple, right? You’d be surprised how many businesses fail to write a marketing plan. Or, if they write one or hire someone to write it, they end up putting on a shelf or in a drawer, never to be read or acted upon.

Planning 118

Planning B2B Marketing B2B Work Management 118

Convince & Convert

SEPTEMBER 5, 2014

'Tweetable Moments Focus on what really is working. yegg Tweet This Playing with Experimentation Most people wouldn’t create a company that essential takes Google head-on, but Gabriel Weinberg is not most people. In 2007, when he was dissatisfied with Google’s search results, he started building his own solution, and DuckDuckGo was born.

Branding 134

Branding Brand Identity Personalization Social Media 134

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Webinar Metrics

Adobe Experience Cloud Blog

SEPTEMBER 5, 2014

'Author: Rachel Yarnold Decisions, decisions! Even when we aren’t aware of them, we’re making them all the time. Many of those decisions we make easily, without even thinking – orange juice or coffee? Gym or happy hour? TV or sleep? But with larger decisions we tend to think more deeply, and take longer to decide. Purchase decisions are similar. Some are made quickly, without much thought, while others can take weeks or months of research and deliberation to decide.

Thought Leadership 105

Thought Leadership Buyer Personas Buying Cycle Paid Search Agency 105

MLT Creative

SEPTEMBER 5, 2014

'How can you grow your business ? Increase your online conversion rates. There are many ways to optimize your website that can help turn visitors into customers. Here are just a few that might not break your budget.

Conversion Rate 62

Conversion Rate Conversion B2B Marketing B2B 62

Hubspot

SEPTEMBER 5, 2014

'I''ve been a "yes"-sayer most of my life. I''m a bit of an impulse shopper, always down for an adventure, open to meeting new people or switching plans at a moment''s notice. This has opened many doors for me over the years, especially with bosses and colleagues who are happy with my eagerness and "can-do" attitude. But sometimes, the "yes-yes-yes" approach can be exhausting -- it ends up stretching me way too thin.

Act-On 60

Act-On Demand Tips Efficiency 60

The Freeman Company

SEPTEMBER 5, 2014

'Take risks and dare to be different'

Event Marketing 87

Event Marketing Marketing 87

Circle Studio

SEPTEMBER 5, 2014

The post 8 Ideas to Jumpstart Your Content Creation appeared first on circle S studio.

Content 60

Content Content Marketing Marketing 60

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Vidyard

SEPTEMBER 5, 2014

Whether you’ve got a few marketing videos or a whole library of them, by now you’ve likely gone through the typical production and distribution process for video assets and – because you’re planning on creating even more to meet the growing demand – you’re probably thinking about ways to streamline your video marketing operation.

Marketing Automation Services 51

Marketing Automation Services Video Marketing Planning Work Management 51

Hubspot

SEPTEMBER 5, 2014

'For lots of bloggers, publishing blog post can feel a little anticlimactic. You spend all this time researching and writing and editing and designing to get your post out the door, and when you finally hit publish. Nothing happens. (Except maybe a tweet or two from your mom and the intern. Thanks, Mom and Intern!) But wouldn''t it be nice if people actually noticed when you published a blog post?

Blogger 61

Blogger Traffic Tips Spending 61

Hubspot

SEPTEMBER 5, 2014

'I’ve heard it before. You’ve heard it before. Heck, I’ve even said it before : Marketing isn’t arts and crafts. In today''s data-driven, closed-loop world where we track, measure, and analyze every little detail, the phrase above seems to make a lot of sense. To be effective marketers, we need to put childish things aside. We can''t simply create super-cool content and other marketing materials for the sheer fun of it; we need to create with a purpose.

Design 54

Design Sales Qualified Leads Banners Linkedin 54