KoMarketing Associates
MARCH 9, 2012
Google’s Authorship program allows publishers to connect their authored content with a corresponding Google profile. From a search engine results perspective, an image of the author will appear alongside applicable web information. The end goal would be additional visibility to the author, both through impressions in search engine results and (ideally) click thru rates to applicable content.
Tomorrow People
MARCH 9, 2012
The cold call is a fact of everyday life. With British consumers receiving an average of six cold calls a month at home, three-quarters of people want cold calling to be banned, according to a recent survey (Source: Which). Both domestic and business prospects are becoming increasingly resistant to the lure of the cold call, however well delivered. This means that creating new leads from cold calling is becoming more challenging and time consuming.
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B2B Marketing Traction
MARCH 9, 2012
Traditional outbound marketing (advertising, direct mail, email) still works. But, as Copyblogger indicates in the above graphic (thanks, Copyblogger!), it is more expensive. You can use traditional marketing to generate leads, but it is probably more cost-effectively used to build brand awareness or build loyalty after the initial lead generation.
Biznology
MARCH 9, 2012
Image via Wikipedia. You’re probably thinking that I have lost my ability to turn a phrase. The traditional version of what I have stated in the headline is something along the lines of “What you don’t know can hurt you.” It’s cliched, but that is for the simple reason that it is true. If we don’t have certain piece of information, we could be injured, whether it is physically, emotionally, psychologically, or some other way.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
JotForm
MARCH 9, 2012
You have created a beautiful web form using JotForm. You are almost ready to post it on your web site. Unfortunately, the submit button does not look fine. What do you do? In the past, we recommended using Inject Customer CSS to beautify submit buttons. But, that’s usually too much work for most peo.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Tony Zambito
MARCH 9, 2012
Higher Grade Product Design Concept Models (Photo credit: Jordanhill School D&T Dept). This is part 5 and final article of a limited series on why buyer choice modeling is the new view B2B Business must adopt to improve revenue performance and develop long lasting relationships with buyers. . How buyers make choices today, in large part driven by empowering new technologies, will transform how B2B businesses will view buyers as well as redefine what is meant by business marketing.
Hubspot
MARCH 9, 2012
The homepage of your company’s website is your most valuable online real estate. Every year, millions are spent optimizing, promoting, and funneling traffic through this single page ? and for good reason. It’s your business' virtual storefront and face to the world. Because of this, it’s critically important to have an effective homepage that can turn more visitors into buyers.
Paul Gillin
MARCH 9, 2012
When Stan Joosten first contacted me about joining Procter & Gamble’s Digital Advisory Board, I initially hesitated. The volunteer position would demand a few days of my time every year just as I was beginning to transition my focus to B2B and away from P&G’s consumer markets. But this was P&G, after all, and Stan, who is Innovation Manager for Holistic Consumer Communications, is a persuasive guy who had already signed up several people I respect.
Hubspot
MARCH 9, 2012
When it comes to optimizing and improving your marketing programs, many marketers tend to think they need to go through these radical undertakings that completely overhaul their entire marketing strategy. While major change can sometimes be good, a lot of times, marketers overlook the little things they can do to incrementally improve their marketing results.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
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