ViewPoint

MARCH 16, 2011

James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint. Ten years ago I asked an assembled 200 plus marketing managers how many knew the quotas for the salespeople/sales channels that sold their products. Two people raised their hands. I asked the same question last year (I do this at almost every speech) and this time 25% raised their hands. 25% is a common response. 75% didn’

Planning 209

Planning Marketing Proposals Sales Qualified Leads Budget Programs 209

Buzz Marketing for Technology

MARCH 16, 2011

We used to learn about who our audience was by putting cookies on our website and waiting for traffic to come so we could learn more about our visitors. For example, before people visited our site, perhaps they visited espn.com. So we potentially have a large sports audience as a segment of our brand, right? The search process has become broken because the data landscape has become more fragmented and complex.

Social Media 188

Social Media Optimization Media Stats 188

The Point

MARCH 16, 2011

In part 3 of my podcast with Steve Farnsworth of Jolt Social Media, we discuss the role of blogs in the lead generation landscape, and the simple steps companies can take to convert their blogs from PR dumping grounds to a key part of their demand generation engine. In less than 8 minutes, you’ll learn: • How to incorporate blogs into your overall lead generation strategy. • Why one, all-encompassing corporate blog may not be enough. • The #1 feature your blog needs to generate real, measurable

Generation 136

Generation Leads Lead Marketing Qualified Leads 136

Convince & Convert

MARCH 16, 2011

Guest post by Marjorie Clayman , resident blogger at www.margieclayman.com. She works at Clayman Advertising, Inc., her family-owned full-service marketing firm. Recently, Phil Collins, drummer for Genesis and soft rock superstar, announced that he was retiring from the rock music industry after an illustrious 40-year career. Whether this will be like Michael Jordan’s 2-3 retirement announcements has yet to be seen, though Phil Collins certainly added a “milk it for all it’s worth” touch by not

Social Media 156

Social Media Media Paid Search Agency Blogger 156

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

MLT Creative

MARCH 16, 2011

As a staunch basketball fan, I love early springtime when the NCAA tournament takes off and the NBA season heats up. When I hear the color announcers admire a quick inbound pass, I’m reminded of how website inbound links can be just as commendable. Skillfully placed inbound links can influence a B2B website’s ranking in the same manner that inbound bounce passes can be game changers in basketball.

Inbound Marketing 63

Inbound Marketing B2B Marketing Advertising Agencies Paid Search Agency 63

JotForm

MARCH 16, 2011

Most of us have different tastes in music. That’s why it’s not easy designing a music wallpaper for everyone’s taste. We’ve gathered a nice collection for you today with over 40 music-related wallpapers for all you music lovers out there. Take a look and feel free to share yo.

Design 48

Design 48

SnapApp

MARCH 16, 2011

As more and more users grow wary of sharing their email and contact information online, collecting leads has become more challenging. How can you approach users for their personal information without seeming pushy or intimidating? Quizzes are an easy and effective way to motivate users to sign up for your newsletter, contest, and more. By providing people with an enjoyable quiz to take, you are also providing them with a "service" in the form of entertainment.

Generation 48

Generation Lead Scoring Lead Ranking User-Generated Content 48

Hubspot

MARCH 16, 2011

Gary Vaynerchuk, a business owner, wine blogger and author, took the stage at South By South West Interactive to talk about his newest book, The Thank You Economy. To set the tone for his talk, Vaynerchuck started with a big thank you to the audience. His core message was that success comes to businesses that care about their customers and engage them in thoughtful and contextual ways.

Word of Mouth 47

Word of Mouth Blast Campaigns Blogger Social Media 47

Brainrider

MARCH 16, 2011

Jon Miller VP Marketing and Co-Founder at Marketo (@jonmiller2) outlines the 7 stages of Marketo’s marketing pipeline in the following video from softwareadvice.com an online resource for buyers of marketing automation software. We love several of the concepts that Jon outlines in this process. First that the names in your pipeline don’t start as active leads until […].

Marketo 40

Marketo Marketing Automation Services Marketing Automation Automation 40

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Customer Experience Matrix

MARCH 16, 2011

Summary: eTrigue's new product is aimed at small-to-mid size businesses who want an easier alternative to leading marketing automation systems. With mature features and a $1,000 per month starting price, the system is worth a look. eTrigue officially announced its new DemandCenter marketing automation system on Tuesday, replacing an earlier product dating back more than five years.

Marketing Automation Services 146

Marketing Automation Services Marketing Automation Automation Features 146

Adobe Experience Cloud Blog

MARCH 16, 2011

by Katie Byrnes There is no such thing as no budget. Every single senior executive has a budget, they just might not have a budget for you. The problem isn’t that there’s no budget, it’s that they don’t want to give it to you. In Marketo’s most recent Revenue Masters webinar with Kathleen Schaub, former VP at Sybase, and Bill Binch, SVP of Sales at Marketo, these two thought leaders discuss the provocation-based selling methodology published in the Harvard Business Review to help you

Marketo 82

Marketo Webinar Metrics B2B Sales Custom Publishing 82