Contently

AUGUST 5, 2020

Contently Case Stories tell the story behind the amazing work Contently customers are doing. On March 11, the content team at MD Financial was finalizing their Q2 content plan, built around themes like spring cleaning your finances and home-buying season. The COVID content strategy. We’re always here.”

Top of Funnel 199

Top of Funnel SME Marketing & Strategy Budget Programs 199

ANNUITAS

MAY 28, 2020

Those channels typically include website, nurture programs, webinars, PPC, and content syndication. Yet – and here’s the nuance – webinars perform best mid-funnel and are typically not great at top-of-funnel acquisition. Now is also an amazing time to capture the voice of your company’s top thought leaders.

Top of Funnel 147

Top of Funnel Demand Webinar Metrics Paid Search Agency 147

The Point

APRIL 19, 2017

The best demand generation campaigns start with content that your prospects want. Even the best data, and sparkling creative, can’t save you or your campaign if your content and offer isn’t up to scratch. Here are 8 simple questions to help you decide whether that content is good enough. There is no one, definitive answer.

Top of Funnel 214

Top of Funnel Demand Generation Agencies Demand Generation Paper 214

Only B2B

MAY 8, 2023

Targeting certain accounts rather than casting a wide net has proven to be a successful strategy for generating higher-quality leads and boosting sales. To make sure you are getting the most out of your marketing budget, it is crucial to monitor the return on investment (ROI) of your ABM efforts, just like you should with any marketing plan.

Account Based Marketing 62

Account Based Marketing Ideal Customer Profiles ROI Marketing Budget 62

InsightSquared

SEPTEMBER 18, 2019

It’s a fundamental building block of achieving ROI. When sales cycles are short, marketing attribution can be fairly straightforward. The higher the value of the contract, the longer the sales cycle and the more complex the marketing machine, the harder it becomes to know where marketing spend is achieving ROI.

Marketing Attribution 227

Marketing Attribution Paid Search Agency Top of Funnel Funnel Advertising 227

Martech

MARCH 4, 2022

There is no sale without a customer. This metric alone is not the measure of success, but it is a milepost on the way towards figuring out the return on investment (ROI) of the marketing spend. This can generate leads, conversions, sales, and eventually lifetime value. They have to align with the funnel, he pointed out.

Cost per Acquisition 108

Cost per Acquisition Top of Funnel Cost CPA 108

Marketing Insider Group

JULY 28, 2020

LinkedIn’s State of Sales Report shows that 44% of sales and marketing teams are seeing a significant drop in responsiveness to social and email messaging. But buyers want to engage with experts and they want support for their current and future challenges. Many blame it on C-19. Challenge the status quo.

Top of Funnel 249

Top of Funnel Linkedin Ideal Customer Profiles Paid Search Agency 249

Zoominfo

MARCH 1, 2021

In fact, 65% of B2B marketers use KPIs to measure their content performance. Choosing KPIs for your team starts with analyzing campaigns where KPIs can fit within the buyer’s journey. In the earlier stages of the funnel , advertising, branding, and content are key, so choose KPIs that measure their reach.

Lead Ranking 207

Lead Ranking Paid Content Marketing Qualified Leads Cost per Acquisition 207

PureB2B

MARCH 18, 2022

Unfortunately, integrated marketing strategies don’t always include the sales experience. Most ongoing marketing campaigns will impact the sales process, of course. Yes, you want to generate leads for the sales team, but they’re also likely reaching out to the clients at the same time you are. Marketing to the Sales Pipeline.

B2B Sales 62

B2B Sales Top of Funnel ROI B2B Marketing 62

PureB2B

MARCH 18, 2022

Unfortunately, integrated marketing strategies don’t always include the sales experience. Most ongoing marketing campaigns will impact the sales process, of course. Yes, you want to generate leads for the sales team, but they’re also likely reaching out to the clients at the same time you are. Marketing to the Sales Pipeline.

B2B Sales 62

B2B Sales Top of Funnel ROI B2B Marketing 62

InsightSquared

SEPTEMBER 18, 2019

It’s a fundamental building block of achieving ROI. When sales cycles are short, marketing attribution can be fairly straightforward. The higher the value of the contract, the longer the sales cycle and the more complex the marketing machine, the harder it becomes to know where marketing spend is achieving ROI.

Marketing Attribution 159

Marketing Attribution Paid Search Agency Top of Funnel Funnel Advertising 159

The Marketing Blender

MAY 4, 2021

The how and why of marketing ROI. You’ve probably heard the term thrown around a lot: ROI. It’s not always easy to calculate but getting an accurate read on your revenue ratios is the best path to understanding your marketing ROI. Average sale per customer. Number of sales needed. Advertising. Our Services.

ROI 97

ROI Marketing Qualified Leads Sales Qualified Leads Lead Ranking 97

Inbox Insight

JUNE 7, 2020

79% of B2B marketers say that improving ROI of marketing activities is a key focus for 2020. And when it comes to inbound marketing specifically, proving ROI isn’t so straightforward. Being able to effectively calculate ROI for different inbound tactics also helps you decide on the best ways to move forward.

Inbound Marketing 98

Inbound Marketing ROI Lead Ranking Sales Qualified Leads 98

Salesforce Marketing Cloud

APRIL 21, 2022

Marketers are using a growing number of different platforms in their tech stack to advertise, engage customers, deliver digital experiences, and drive conversions. The end result drives greater impact for the business by optimizing both time and program ROI. Turn insights into outcomes with marketing data analytics.

Privacy 98

Privacy Top of Funnel De-duplication Analytics 98

Madison Logic

AUGUST 31, 2023

Gartner research suggests sales reps only have 5% of a buyer’s time during their B2B buying journey, so it’s up to marketers to arm buying groups with all the information needed to make an informed decision. Enter multi-channel account-based marketing (ABM). Which Channels to Include in Your ABM Strategy?

Multi-Channel 52

Multi-Channel Account Based Marketing Advertising Channels ABM 52

DealSignal

APRIL 10, 2024

B2B buyer behavior has shifted dramatically to independent, online research. Due to the volume of content and online resources in nearly every industry, most people on your buying committees can perform their own research on their own time and are likely to make a decision before ever talking to your sales team.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Marketing Automation Services 52

Directive Agency

AUGUST 3, 2020

Those leads may not turn into customers overnight, but that doesn’t mean you can’t leverage the platform as an effective tool to supplement your other sales and marketing efforts. Facebook advertising for B2B brands. Focus on the funnel. What kind of content you promote through your ads. Let’s get started.

Top of Funnel 64

Top of Funnel Paid Search Agency Facebook Ads 64

Martech

MAY 4, 2022

Engaging buying committees through coordinated marketing and sales programs. Incorporate ABM into top-of-funnel channels. ” Cerretani recommended that ABM marketers focus on creating top-of-funnel content that aligns with their persona and industry research. .” Click here to download!

Account Based Marketing 107

Account Based Marketing ABM Webinar Metrics Effectiveness 107

The Point

APRIL 16, 2019

Because costs per click in B2B search campaigns can often be extremely high when companies compete the for same keywords, Search Engine Marketing (SEM) for B2B advertisers offers its own very unique challenges. Yet, many B2B companies don’t take the time to compute these numbers, or even basic funnel metrics.

Cost per Acquisition 235

Cost per Acquisition Paid Search Agency Campaigns Cost Per Click 235

Oktopost

SEPTEMBER 14, 2023

Leads that once flowed through the funnel have now slowed their pace, leaving marketing teams struggling to meet their KPIs. To retain these customers, businesses need to adapt to prove their value and the impact they can have on their customers’ ROI. And this is even more apparent in the B2B buyer world.

Lead Ranking 69

Lead Ranking Marketing Qualified Leads MQL Lead Scoring 69

Choozle

JUNE 2, 2022

Engaging, insightful, captivating content is at the core of effective digital advertising. Successful advertising content needs to create an experience that engages users quickly while providing them with the value they are seeking. Expanding proven content to new channels.

Top of Funnel 77

Top of Funnel Advertising Agencies Paid Search Agency Funnel Advertising 77

Digilant

JANUARY 12, 2023

While most marketers agree that there can never be too much data, the complexity of the data has become one of the top challenges when determining how to accurately measure digital marketing ROI. As a result, some advertisers avoid incorporating these new channels altogether, while others face confusion or apprehension.

Cost per Lead 52

Cost per Lead ROI Cost per Acquisition Paid Search Agency 52

Madison Logic

AUGUST 9, 2022

NEW YORK, NY – August 9, 2022 – Madison Logic , the leading global digital Account-Based Marketing (ABM) platform, today released its new State of the Buyer Report: Future of Work Edition , which examines data on five topic areas that are fueling conversations about the future of work and profiles the buyers that are having them.

Top of Funnel 52

Top of Funnel Account Based Marketing Multi-Channel ABM 52

Sharpspring

AUGUST 17, 2021

Paid advertising is often one of the most expensive aspects of your marketing budget. While retargeting campaigns generally have a better ROI, your strategy still suffers if you leave it up to the algorithms — which don’t always serve your ads to the right people. How can you maximize your ROI while reducing your cost-per-acquisition?

Marketing Budget 88

Marketing Budget Cost per Acquisition Cost Per Click Cost Per Thousand 88

Oktopost

SEPTEMBER 14, 2023

Leads that once flowed through the funnel have now slowed their pace, leaving marketing teams struggling to meet their KPIs. To retain these customers, businesses need to adapt to prove their value and the impact they can have on their customers’ ROI. And this is even more apparent in the B2B buyer world.

Lead Ranking 62

Lead Ranking Marketing Qualified Leads MQL Lead Scoring 62

Full Circle Insights

SEPTEMBER 12, 2022

Explore the benefits of ABM, learn how to measure and engage key accounts, and identify top intent providers to enhance your ABM strategy. Download eBook. ABM platforms for intent, advertising, and measurement. ABM works best when marketing and sales collaborate. A Practitioner's Guide to ABM .

Account Based Marketing 98

Account Based Marketing ABM Full Circle Insights Ideal Customer Profiles 98

Heinz Marketing

FEBRUARY 13, 2023

By Matt Heinz , President of Heinz Marketing If you’re not already subscribed to Sales Pipeline Radio or listening live every Thursday at 11:30 a.m The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. I’m your host, Matt Heinz.

Top of Funnel 100

Top of Funnel B2B Thought Leadership Thought Leadership Terms and Conditions 100

The Lead Agency

OCTOBER 23, 2017

Find out how attribution can align your B2B sales and marketing activities to generate more revenue and lower acquisition costs. The B2B customer journey has changed considerably over the past twenty years. There are an abundance of channels and devices – making the process of tracking a customer journey more complex than ever.

Marketing Attribution 83

Marketing Attribution Top of Funnel Multi-Touch Attribution Work Management 83

Adobe Experience Cloud Blog

SEPTEMBER 11, 2018

But until then, here are three strategies that have worked for me to efficiently and effectively create videos that deliver across the entire marketing funnel: 1. Brief Teams According to the Funnel (Not per Channel). Next, mid-funnel methods include everything from paid social to influencers and even landing page content.

Top of Funnel 113

Top of Funnel Video Marketing Campaigns Paid Social Agency 113

Martech

JUNE 3, 2022

This process necessitates a strong appeal to brands’ goals — often at the enterprise level — and this can’t be done without proper marketing and sales team alignment. “The other thing that you need to make ABM successful is tight marketing and sales alignment,” Britt said. Click here to download!

Account Based Marketing 113

Account Based Marketing Ideal Customer Profiles ABM Top of Funnel 113

6sense

JUNE 6, 2017

If Tina Turner was a B2B marketing or sales leader, she would have sung about the conflicting emotions we all have towards ROI. As modern marketers, we’re constantly under more pressure than ever to prove ROI. The good news: You’re not alone when it comes to building an effective ROI framework!

Sales Management 98

Sales Management B2B Sales ROI Top of Funnel 98

Vision6

APRIL 17, 2024

The goal(s) you create for your marketing campaign will drive the kinds of content you create. Let’s consider an example: Suppose you’re launching a new product and want to track sales as a KPI. Dynamic content helps you tailor copy, imagery, and links that will resonate with customers on a certain service or plan.

Webinar Metrics 52

Webinar Metrics Allocation SMS Marketing & Strategy 52

Inbox Insight

MARCH 29, 2023

When setting out a demand generation or content marketing campaign it’s always important to start with one key question in mind – how will this bring us a return on our investment? Marketing qualified leads (MQLs) are contacts who have engaged with your marketing team’s efforts but aren’t yet ready to receive a sales call.

Marketing Qualified Leads 52

Marketing Qualified Leads Lead Ranking Sales Qualified Leads Lead Scoring 52

Sprout Social

SEPTEMBER 30, 2020

The platform presents major opportunities to identify, connect with and advertise to thought leaders, leads, potential candidates and audiences that are entirely new to your brand. In this article we’ll expand on those steps and demonstrate how Sprout can help you optimize your strategies, determine what content to invest in and measure ROI.

Paid Content 101

Paid Content Linkedin Social Media Top of Funnel 101

The Marketing Blender

MARCH 15, 2021

You’ve probably heard the term thrown around a lot: ROI. It’s not always easy to calculate but getting an accurate read on your revenue ratios is the best path to understanding your marketing ROI. Starting at the top, you need to get an idea of how visible you are in the market. Average sale per customer. Advertising.

Marketing Qualified Leads 52

Marketing Qualified Leads ROI Sales Qualified Leads Lead Ranking 52

Launch Marketing

NOVEMBER 22, 2023

Here, we will dive into each, and give a full view of what marketing automation is and how it can help your company generate more leads and sales. You can see what content they engage with to how their lead score accumulates. This gives a more ROI-focused view of marketing performance.

Lead Ranking 62

Lead Ranking Marketing Automation Services Paid Search Agency Lead Generation 62

ClickZ

MARCH 2, 2020

With ecommerce sales surpassing $4 trillion this year, staying ahead of emerging technology and trends is essential to staying competitive online. Advances in machine learning (ML) have been equally important to marketers and advertisers alike. How to keep consumer trust amidst heightened data privacy concerns.

Paid Content 145

Paid Content Multi-Touch Attribution Marketing AI Trends 145