RebelMouse

JULY 13, 2018

The announcements come hot on the heels of Google's rebranding of AdWords and DoubleClick products. Using this new feature, advertisers can provide Google with up to 15 headlines and four description lines, and Google's AI technology will mix and match them to determine which creative performs the best. Image from The Drum.

Work Management 52

Work Management Marketing AI Paid Search Agency Google 52

Hubspot

APRIL 2, 2021

When a brand gets a marketing budget, a portion of that typically goes to paid advertising. Rex Gelb , director of advertising and analytics at HubSpot, says one of the biggest mistakes brands make is not thinking through their marketing goals. Or the Super Bowl ads we talk about for weeks after they've aired?

Buy 86

Buy Work Management Cost Per Thousand Marketing AI 86

Oktopost

APRIL 22, 2019

Fortunately, Impact provides excellent ongoing support to help you get the most out of their product. “It Neustar’s attribution platform is able to bring in data from mobile and offline marketing channels. It identifies individual customers as it tracks them, then integrates their data into your analytics, CRM, and other products.

Marketing Attribution 101

Marketing Attribution Enterprise Management Work Management Marketing Management 101

Biznology

DECEMBER 16, 2011

Assuming the world doesn’t come to an end in 2012, search engines generally—and Google specifically—face two major trends in the coming year that could short-circuit their continuing growth: Social and Mobile Powers Search Alternatives. Social and Mobile Powers Search Alternatives. Ensure you’re mobile enough.

Search Marketing 80

Search Marketing Doubleclick Planning Adsense 80

EMagine B2B Blog

DECEMBER 3, 2018

Mobile-First Indexing Makes Its Debut. Mobile-first indexing made its first appearance and relates to Google’s use of the mobile version of a page for indexing and ranking in search. It is a particularly big deal for websites that offer two versions of their content or have poor mobile implementations. July 2018 Updates.

Paid Content 79

Paid Content SEO Marketing Analytics Tools Long Tail Marketing 79

readwrite

JULY 5, 2011

A new mobile app platform called WiO is set to revolutionize the TV watching experience by allowing customers to immediately get information about the products and services they see advertised on screen, both in TV commercials and within the shows themselves. How the WiO-Enabled TV Commercials Work.

Paid Search Agency 40

Paid Search Agency Mobile Advertising Ads Doubleclick 40

EMagine B2B Blog

DECEMBER 3, 2018

Mobile-First Indexing Makes Its Debut. Mobile-first indexing made its first appearance and relates to Google’s use of the mobile version of a page for indexing and ranking in search. It is a particularly big deal for websites that offer two versions of their content or have poor mobile implementations. July 2018 Updates.

Paid Content 76

Paid Content SEO Marketing Analytics Tools Long Tail Marketing 76

readwrite

SEPTEMBER 7, 2011

The largest portion of Facebook’s revenue is believed to come from advertising, indicating the company has created a dynamic niche for itself on the Web that advertisers are beginning to flock to en masse. Reuters reports an undisclosed source that says the company made $1.6 That is up from 4.6% Facebook Ready To Diversify.

Facebook 40

Facebook Doubleclick Mobile Advertising Skype 40

RebelMouse

FEBRUARY 28, 2019

Introduction Media companies are increasingly finding additional and impactful revenue by providing creative services to advertisers instead of only selling their audiences through banner ads. Connect these to Google's DoubleClick for Publishers (DFP) — or any other ad server — to sell companion ads and integrate tracking pixels.

Paid Search Agency 40

Paid Search Agency Cost Per Thousand CPM Brand Identity 40

RebelMouse

FEBRUARY 28, 2019

Introduction Media companies are increasingly finding additional and impactful revenue by providing creative services to advertisers instead of only selling their audiences through banner ads. Connect these to Google's DoubleClick for Publishers (DFP) — or any other ad server — to sell companion ads and integrate tracking pixels.

Paid Search Agency 40

Paid Search Agency Cost Per Thousand CPM Brand Identity 40

readwrite

JULY 4, 2011

The subtler, yet more interesting story about HTML5 is that it has incredible potential to make advertising both rich and scalable, especially as publishers and advertisers grapple with the requirement to serve slick creative to all devices. Why is this story particularly exciting right now?

Advertising Agencies 40

Advertising Agencies Paid Search Agency Advertisements Advertising 40

readwrite

APRIL 7, 2010

The ads can be pre-roll, post-roll, mid-roll and precisely geo-targeted to fit an advertiser’s needs. The service’s ad-insertion features put mDialog’s platform more on par with that of Adobe Flash, a plugin-based technology that doesn’t run on Apple’s mobile devices. Others are sure to follow.

Paid Search Agency 40

Paid Search Agency Work Management Video Marketing Service 40

Online Marketing Institute

NOVEMBER 16, 2012

Media Planning Media Buying Publishing Display Advertising Video Mobile. We either forget that the consumer has already purchased a particular product or target her with things that she has no interest in. You look horrible on mobile. Many of us look at mobile when we are mobile. Sponsored by Doubleclick.

Paid Content 40

Paid Content Paid Search Agency Advertising Agencies Email Marketing 40

readwrite

AUGUST 2, 2007

Big technology players like Google, DoubleClick, WebTrends, Omniture, and Advertising.com were present, along with email. players with new tools for RSS, mobile, and. video advertising. Software for both products. The default is that, when clicked, the video pauses while the viewer goes to the advertiser’s site.

Paid Search Agency 40

Paid Search Agency Video Marketing Service Doubleclick 40

Single Grain

MARCH 16, 2020

You may like or dislike digital advertising, but no matter what you think, you will still find it on the next webpage you browse. As advertising trends evolve, we marketers have become much smarter. Here are the seven top digital advertising trends that every marketer should know in 2020. Improve advertising targeting.

Advertising Agencies 105

Advertising Agencies Advertisements Advertising Trends 105

Inbox Insight

DECEMBER 18, 2018

We’ve pulled together key terms, concepts and AdTech acronyms into this easy-to-digest glossary of Programmatic advertising terms. As B2B entry into Programmatic advertising continues to evolve and gather momentum, we’ll be keeping pace by regularly updating this glossary. Do you know your DCO from your DMP?

Cost per Acquisition 54

Cost per Acquisition Advertising Agencies Cost Per Thousand Cost Per Click 54

Porch Group Media

OCTOBER 29, 2020

In 1995, the cookie was later used extensively in advertising by DoubleClick to rotate banners, which limited the number of times the same ad was shown to one visitor. Back in 2017, ad serving firm Flashtalking analyzed 20 advertisers worldwide and found that 64% of their tracking cookies were either blocked or deleted by web browsers.

Webinar Metrics 49

Webinar Metrics Marketing & Strategy Mobile Advertising Advertising Agencies 49

Single Grain

AUGUST 8, 2023

Reviewing successful or innovative programmatic advertising case studies can inspire your own ad campaign. To help spark new ideas, we’ll go over seven inspirational case studies that showcase the immense potential and remarkable results that programmatic advertising can deliver.

Case Study 52

Case Study Case Studies ROAS Advertising Agencies 52

QuanticMind

MARCH 22, 2017

pictured: Bart Heideman, Global Product Lead, Conversions for @google ). As a case study, Google highlighted German online pharmacy medpex.de , which switched to DDA and noted a 29% lift in conversions, 37% higher return on ad spend (ROAS), 95% increase in mobile conversions and 148% increase in mobile ROAS. .

Adwords 40

Adwords Cost per Acquisition CPA ROAS 40

Marketing Insider Group

JULY 21, 2015

Bots: Automated scripts that scour the web and click on advertiser banners. The average click through rate of display ads is 0.1%. ( DoubleClick ) . About 50% of clicks on mobile ads are accidental. ( GoldSpot Media ) . Mobile devices account for just 3 percent of advertising spending. DoubleClick ).

Banners 100

Banners Doubleclick Banner Ads Mobile Advertising 100

Webbiquity

SEPTEMBER 8, 2010

Another notable Pam Dyer post, this one summarizing a study from online advertising network Chitika which shows that Twitter is the best place to share news: 47% of the outbound traffic from Twitter goes to news sites, vs. 28% from Facebook, 18% from Digg and an imperceptable share from MySpace. 80% of Twitter use is on mobile devices.

Paid Content 100

Paid Content Social Media Stats Paid Search Agency 100

Customer Experience Matrix

MAY 23, 2007

I’ve written about pretty much every variety of online marketing software here or elsewhere and have reviewed dozens of products in depth. If you compare this list of applications with the handful of seemingly integrated products, you’ll see that no product comes close to covering all the bases. The results were a surprise.

Enterprise Management 120

Enterprise Management Marketing Management Vtrenz Online Marketing 120

Martech Advisor

SEPTEMBER 19, 2019

AdTech, a portmanteau of Advertising Technology, is defined as a range of software and tools that brands and agencies use to strategize, set up, and manage their digital advertising activities. And now, almost twenty years after the dot-com boom, this democratization of digital advertising has never been more stable.

Advertising Agencies 72

Advertising Agencies Advertisements Advertising Paid Search Agency 72