Content Standard

AUGUST 20, 2015

Microsite. A microsite is a domain that is separate from your brand’s website. There are several reasons to create one: Promotional campaign: Many brands use microsites as a way to promote an upcoming product release or event. Let’s explore a few of the options. Example: www.skyword.com/contentstandard/.

Microsite 40

Microsite Domain Content Deep Linking 40

Marketing Insider Group

JANUARY 28, 2015

One of the common ways to look at this is subscribers to a blog or newsletter. In this case, I would argue that going off-domain could help to lessen the promotional disconnect that your audience is currently feeling. Off domain, will allow you to establish that new mindshare but it comes with a cost. That can take years.

Work Management 100

Work Management Webinar Metrics Marketing & Strategy Marketing Strategy 100

SnapApp

NOVEMBER 14, 2011

The focal point of a landing page will ask users to take action by signing up for a newsletter or providing contact information for a more detailed quote. Microsite. A microsite is a page or group of webpages that is devoted to a specific theme. Unlike sidebars and widgets, microsites are like websites within websites.

Paid Content 48

Paid Content Microsite Mobile Advertising Landing Pages 48

Content Standard

MAY 8, 2018

This is the business goal at work: Heineken is using an interactive microsite to engage prospective employees and fill their well with prospective talent. For more stories like this, subscribe to the Content Standard newsletter. They also have a CTA to send their LinkedIn CV to Heineken to be considered for jobs with the company.

Top of Funnel 47

Top of Funnel Marketing Websites Storytelling Content 47

Content Standard

DECEMBER 11, 2015

They understand the value of storytelling—retail brands come up with some of the most emotional commercials out there—but they struggle to understand how to connect a content-driven microsite to product pages and attribute that progression to content ROI. Subscribe to the Content Standard Newsletter for more stories like this one.

ROI 40

ROI Paid Search Agency Companies Budget Programs 40

Content Standard

DECEMBER 11, 2015

They understand the value of storytelling—retail brands come up with some of the most emotional commercials out there—but they struggle to understand how to connect a content-driven microsite to product pages and attribute that progression to content ROI. Subscribe to the Content Standard Newsletter for more stories like this one.

Paid Search Agency 40

Paid Search Agency ROI Companies Budget Programs 40

Customer Experience Matrix

MAY 6, 2010

I’m somewhat grandly labeling it a “Web marketing system” rather than “demand generation” because its microsite could replace a small company’s primary Web site. Let’s start with the microsites. Each Genoo subscription includes a single site with unlimited pages using the client’s own domain name.

Small Business Marketing 120

Small Business Marketing Marketing Management Planning Paid Search Agency 120