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Why Content is the #1 Ranking Factor and How to Maximize It

Marketing Insider Group

Domain authority is a factor Moz developed (and now widely used) that judges how likely a page is to rank in search engine results, ranging from one to 100 with 100 being the highest authority possible. Even the highest authority sites like Wikipedia and YouTube only make it into the high 90s. Content plays the long game.

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How to Make Your Content Powerful in Eyes of Searchers (and Google)

Content Marketing Institute

Instead, you’ll get the right traffic, or what I call the keyword sweet spot: Find keyword sweet spot, where it’s relevant to business & it’s long-tail, low competition. Long-tail, low competition. As it says on its home page, “find long tail keywords with low SEO difficulty.”. SEO Click To Tweet.

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The 17 Best Keyword Research Tools for SEO and SEM

Webbiquity

Sample review: “For identifying new keywords for your organization, there’s no better place to start than Google’s Keyword Tool…you can identify monthly searches of various keywords, discover new variations of long-tail keywords and for your PPC efforts, estimated CPC costs to help determine your future campaign spend.”

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You’re doing SEO wrong: it’s all about authority

Biznology

Domain authority is not a new concept, it’s been a staple of good SEO for a long time. In the book I said you should be the Wikipedia of your most important topics. With modern SEO tools, your small keyword footprint limits your ability to track related long-tail keywords and their pages.

SEO 217
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10 Valuable SEO Resources: Keyword Research, Tools, and Local SEO

Webbiquity

How to Find Keywords Your Competitors Don’t Know About by Feldman Creative. Fast SEO Competitive Analysis by Search Engine Watch.

Keywords 100
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How Bad Was Google's Deindexing Bug?

Moz

It doesn't contain many queries in the very-long tail, including natural-language questions. The graph below isolates our "Big 3" in MozCast: Wikipedia, Amazon, and Facebook. Looking at the day-over-day data from April 4th to 5th, it appears that the losses were widely distributed across many domains.

Google 57
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SEO 101: What You Can Do With Little Time and Budget

Method and Metric

Free simple tools such as Ubersuggest , can provide most of these metrics for most domains. Pro tip: If web giants like Amazon or Wikipedia own the top spots for certain terms, it’s probably best to shift your focus to different terms as the average website will never likely be able to outrank these established powerhouses.