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8 B2B SEO Tools to Improve Rankings & Dominate Search Results

KoMarketing Associates

Here we’ve outlined some of our favorite B2B SEO tools for everything from keyword research to link building, content development, technical auditing, performance analysis, and more. Evaluate link profiles and determine new opportunities. Moz Open Site Explorer. Screaming Frog. Google Analytics.

SEO 174
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The 10 Biggest SEO Myths & Misconceptions to Watch for

KoMarketing Associates

Exact match domains often have a positive impact on rankings. Exact match domains can obviously help, but , like any SEO tactic, it shouldn’t be abused. A few years ago Google rolled out a penalty around exact match domains because, again, people were taking advantage of this strategy in ways that weren’t necessarily relevant.

SEO 120
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SEO vs PPC: How to Prioritize Your SEM Strategies

QuanticMind

Prioritizing investment in SEO vs PPC is far from a new challenge for marketers today. Each technique is a valuable way to reach your target audience, but they both require careful attention to optimize so that marketing can start benefiting from them. Advantages of SEO. Low cost (potentially). Targeting opportunities.

PPC 40
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SEO vs PPC: How to Prioritize Your SEM Strategies in 2018

QuanticMind

Prioritizing investment in SEO vs PPC is far from a new challenge for marketers today. Each technique is a valuable way to reach your target audience, but they both require careful attention to optimize so that marketing can start benefiting from them. Advantages of SEO. Low cost (potentially). Targeting opportunities.

SEM 40
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How to Launch a Successful SEM Campaign for Higher Education

QuanticMind

Search Engine Marketing for Higher Education: Everything You Need to Know. September is not only the start of the new school year at colleges and universities, but it’s also the start of the new fiscal year, which means marketers in higher education need to start rolling out new marketing strategies.

SEM 43
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How to Launch Successful SEM Campaigns for Higher Education

QuanticMind

Search Engine Marketing for Higher Education: Everything You Need to Know. September is not only the start of the new school year at colleges and universities, but it’s also the start of the new fiscal year, which means marketers in higher education need to start rolling out new marketing strategies.

SEM 40
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20+ Benchmarks for Measuring B2B SEO Performance

KoMarketing Associates

While raw numbers do not necessarily translate into SEO success, establishing benchmarks (such as the below) for the creation of links, content, and deliverables executed helps to provide visibility to a search engine marketer’s plan of action. How To Illustrate Popular B2B PPC Performance Metrics.