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Whatever Happened To The Business Case

Marketing Insider Group

What I am talking about is an actual document, not a series of slides. And the document had to include words in complete sentences and financial calculations and projections performed by a financial business partner in our company. Sales projections?

Business 100
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Whatever Happened to Marketing Strategy?

Marketing Insider Group

Good leaders provide their teams with guidance and coaching for getting the job done, so that the result is a “living&# document everyone in the organization can get behind and to which all related tactics are aligned. I also agree with what you said regarding the living document. Geraldine Roy Aug 18 2010 Good question!

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Whatever Happened to Marketing Strategy?

Marketing Insider Group

Good leaders provide their teams with guidance and coaching for getting the job done, so that the result is a “living&# document everyone in the organization can get behind and to which all related tactics are aligned. I also agree with what you said regarding the living document. Geraldine Roy Aug 18 2010 Good question!

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A Simple Guide to Creating Interactive Ebooks (With Examples and How-To's)

SnapApp

Why you should include interactive ebooks in your marketing mix. Increased lead generation? Better lead qualification? How will the asset fit into, and be promoted, within your content marketing mix? . While ebooks are still a critical component of the B2B marketing mix, they have become saturated.

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67 Innovations To Help You Get Inspired

Marketing Insider Group

Each month they send a “ trend briefing ” where they creatively name and document a massive trend from anywhere in the world. One of the world’s leading trend firms, trendwatching.com sends out its free, monthly Trend Briefings to more than 160,000 subscribers worldwide. Augmented Reality For B2B Marketing in 2011?

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67 Innovations To Help You Get Inspired | B2B Marketing Insider

Marketing Insider Group

Each month they send a “ trend briefing ” where they creatively name and document a massive trend from anywhere in the world. One of the world’s leading trend firms, trendwatching.com sends out its free, monthly Trend Briefings to more than 160,000 subscribers worldwide. Augmented Reality For B2B Marketing in 2011?

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Marketing Automation Trends for 2010

LeadSloth

With shiny new marketing automation platforms now in place, 2010 promises to be the year that marketers begin to create business processes to measure and manage the marketing funnel. Learning the personas and issues for target customers so we can create Problem to Solution marketing stories. Thought leadership?