Remove Document Remove Lead Qualification Remove Marketing Mix Remove Sales Leads
article thumbnail

Whatever Happened To The Business Case

Marketing Insider Group

What I am talking about is an actual document, not a series of slides. And the document had to include words in complete sentences and financial calculations and projections performed by a financial business partner in our company. Sales projections?

Business 100
article thumbnail

Whatever Happened to Marketing Strategy?

Marketing Insider Group

Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. I also agree with what you said regarding the living document. Geraldine Roy Aug 18 2010 Good question! Thanks again for a great post.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Whatever Happened to Marketing Strategy?

Marketing Insider Group

Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. I also agree with what you said regarding the living document. Geraldine Roy Aug 18 2010 Good question! Thanks again for a great post.

article thumbnail

67 Innovations To Help You Get Inspired

Marketing Insider Group

Each month they send a “ trend briefing ” where they creatively name and document a massive trend from anywhere in the world. One of the world’s leading trend firms, trendwatching.com sends out its free, monthly Trend Briefings to more than 160,000 subscribers worldwide. Augmented Reality For B2B Marketing in 2011?

article thumbnail

67 Innovations To Help You Get Inspired | B2B Marketing Insider

Marketing Insider Group

Each month they send a “ trend briefing ” where they creatively name and document a massive trend from anywhere in the world. One of the world’s leading trend firms, trendwatching.com sends out its free, monthly Trend Briefings to more than 160,000 subscribers worldwide. Augmented Reality For B2B Marketing in 2011?

article thumbnail

Why Social Media Will Help Us All Get Along (Better) | B2B.

Marketing Insider Group

Top 5 Social Media Trends For The B2B Marketer Report: Blogs Are An Important Part Of The Marketing Mix About Michael Brenner Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP. See my recent article for more. Share your thoughts, post a comment.