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Whatever Happened To The Business Case

Marketing Insider Group

What I am talking about is an actual document, not a series of slides. And the document had to include words in complete sentences and financial calculations and projections performed by a financial business partner in our company. Sales projections?

Business 100
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Whatever Happened to Marketing Strategy?

Marketing Insider Group

Good leaders provide their teams with guidance and coaching for getting the job done, so that the result is a “living&# document everyone in the organization can get behind and to which all related tactics are aligned. I also agree with what you said regarding the living document. Geraldine Roy Aug 18 2010 Good question!

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Whatever Happened to Marketing Strategy?

Marketing Insider Group

Good leaders provide their teams with guidance and coaching for getting the job done, so that the result is a “living&# document everyone in the organization can get behind and to which all related tactics are aligned. I also agree with what you said regarding the living document. Geraldine Roy Aug 18 2010 Good question!

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67 Innovations To Help You Get Inspired

Marketing Insider Group

Each month they send a “ trend briefing ” where they creatively name and document a massive trend from anywhere in the world. One of the world’s leading trend firms, trendwatching.com sends out its free, monthly Trend Briefings to more than 160,000 subscribers worldwide. Augmented Reality For B2B Marketing in 2011?

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67 Innovations To Help You Get Inspired | B2B Marketing Insider

Marketing Insider Group

Each month they send a “ trend briefing ” where they creatively name and document a massive trend from anywhere in the world. One of the world’s leading trend firms, trendwatching.com sends out its free, monthly Trend Briefings to more than 160,000 subscribers worldwide. Augmented Reality For B2B Marketing in 2011?

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Why Social Media Will Help Us All Get Along (Better) | B2B.

Marketing Insider Group

Related Posts: The 7 Burning B2B Social Media Questions The Role of B2B Marketing A B2B Marketing Manifesto? Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. See my recent article for more.