BtoB Document Lead Qualification Marketing Mix 
Marketing Insider Group
AUGUST 10, 2010
This is IMC 101 but as you pointed out we often witness BtoBs illustrating “wasted effort, tactical thinking and reactionary measures.&# As a mid-management marketer who is often involved in the execution of programs, I want to see a roadmap! I also agree with what you said regarding the living document.
Marketing Insider Group
AUGUST 10, 2010
This is IMC 101 but as you pointed out we often witness BtoBs illustrating “wasted effort, tactical thinking and reactionary measures.&# As a mid-management marketer who is often involved in the execution of programs, I want to see a roadmap! I also agree with what you said regarding the living document.
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