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What Do You Do When You Lose Organic Traffic to Google SERP Features?

Moz

Posted by Emily.Potter Google’s increasing dominance of their own search engine results pages (SERPs) has kicked up a lot of panic and controversy in the SEO industry. Is this an ethical move by Google? It’s hard to think positive when Google takes a stab at you like it did with this move on Ookla: Cool.

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How to Uncover Actionable SEO Opportunities with a B2B Content Audit

KoMarketing Associates

The Content Marketing Institute’s annual benchmark report on B2B content marketing this year found that 56 percent of respondents say their organization was very committed to content marketing, but only 37 percent had a documented strategy. Analyze the Existing SERPs. As you review the SERPs, take notes in all the below areas.

SEO 149
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SEO Hacking: The Top 31 White Hat SEO Hacks for 2021

seo.co

Google rolled out a mobile-first index that prioritizes ranking web pages that are mobile-friendly. Although there are other search engines, Google has the largest portion of market share, and your website needs to be considered mobile-friendly by Google. Back in 2011, Google began encrypting searches from logged-in users.

SEO 111
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How to use Data to improve B2B Personalization in 2020

Valasys

A content abiding by the principles of ‘E-A-T’ (Expertise, Authoritativeness & Trustworthiness) automatically optimizes the content for the unsupervised model called BERT (Bidirectional Encoder Representations from Transformers) which one of Google’s core algorithmic updates. billion parameters.

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10 Basic SEO Tips to Index + Rank New Content Faster — Best of Whiteboard Friday

Moz

You wait for it to be in Google's index. There are a few simple things we can do to help nudge Google along, to help them index it and rank it faster. So basically, indexing content is not that hard in Google. Google provides us with a number of tools. That just simply means Google has a list of URLs to crawl.

SEO 64
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10 Basic SEO Tips to Index + Rank New Content Faster - Whiteboard Friday

Moz

You wait for it to be in Google's index. There are a few simple things we can do to help nudge Google along, to help them index it and rank it faster. So basically, indexing content is not that hard in Google. Google provides us with a number of tools. That just simply means Google has a list of URLs to crawl.

SEO 70
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Optimizing your site information architecture (IA) for Panda

Biznology

Photo credit: Wikipedia. Last time I wrote about cleaning house and freeing up Google’s index for your best content. I’m talking about creating clear information architecture (IA) that shows Google (and your users) the relative importance of pages related to the same keywords. .”