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6 Great Email Lessons From the GDPR Deluge of 2018

Content Marketing Institute

These emails, prompted by the European data protection and privacy law that took effect May 25, asked us to confirm our interest in continuing to receive email from the sender. Many asked us to review and accept new privacy policies. But, for less engaged segments, clarity around the action makes sense.

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3 Demand Generation Trends to Watch in 2019

ANNUITAS

In 2019 and beyond, increased adoption of AI technologies will move marketers away from simplistic data segmentation tactics toward a more granular approach to data splicing in the name of hyper-personalization. GDPR officially became law in May of 2018, forcing marketers to truly put customers first.

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How to Rebuild Your Email List After GDPR

Opt Intelligence

When it comes to email marketing, this means a sender must have proof of consent for every address they include in their distribution. What was your privacy policy language on their method of entry, and did you require a checkbox or double opt-in to validate? Your email list could have just gotten a lot smaller.

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The GDPR Era Of Permission Based Email Marketing

Valasys

Even after successfully opting-in, marketers need to re-think the manner in which they want to segment the contacts as there are limits to doing so, as stipulated in the GDPR regulations. The ‘subscribe to us’ box cannot be pre-ticked and your communication policy needs to be clearly visible, not hidden in your privacy policy.

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The Best Email Deliverability Guide Ever

Act-On

Shorten your engagement segmentation period by one-third to one-half. Segmentation: A strategy & deliverability two for one Ensuring your email is sent to the right audience is extremely important for deliverability and engagement. Segmenting by position level in the organization We recommend segmenting by position level.

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Top Social Media Measurement and Tracking Tools

Online Marketing Institute

Tool: Adobe Sitecatalyst URL: Omniture.com/sitecatalyst What it does: Segments traffic to determine “high-value” Web visitors and offers real-time analytics. Distribution. Privacy Policy | Contact Us. Here, digital audience marketers chime in on the ones they’re using now, and why. Art and Designers. Auditing Services.

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6 Fresh Customer Experience Hacks for 2020

Martech Advisor

Be transparent about customer data privacy. Collecting and utilizing customer data is central to an effective CX gameplan, which is why you need to be open about how you segment and target your audience. Regular updates to a brand’s data privacy policy and timely notifications to subscribed customers are also essential.