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How To Optimize Your Landing Page For Better PPC

Unbounce

PPC is a method of digital advertising in which you aim to get your ads to rank as the highest result displayed for user searches, and you, as the advertiser, pay a fee each time it’s clicked. billion in revenue from Google Ads alone the year before. How Do Paid Ads Work, Anyway?

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Video Marketing Strategy: What You Need to Know to Succeed

Vidyard

Your video marketing strategy is every bit as important as execution. A solid plan can be the difference between knowing how much return on investment (ROI) your content is delivering and throwing metaphorical spaghetti at the wall to see what sticks. You can make your video content intentional from day one. Contents 1.

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Video Marketing Strategy: What You Need to Know to Succeed

Vidyard

Your video marketing strategy is every bit as important as execution. A solid plan can be the difference between knowing how much return on investment (ROI) your content is delivering and throwing metaphorical spaghetti at the wall to see what sticks. You can make your video content intentional from day one. Contents 1.

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Missed Call to Action Conference 2018? Get the Top Takeaways, Speaker Videos, and More

Unbounce

This year’s theme was “The Marketing Revolution” in response to the fact that marketing has changed. Twenty-two marketing experts took the stage to give new solutions to old challenges and actionable solutions to new ones—not to mention the food, people, games, swag and after-parties that made it the best CTAConf yet.

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Web fonts: How to make them work perfectly in email

Litmus

And as your best customers— email returns $36 for every $1 invested —that’s great for your overall marketing strategy. In order to understand these differences, let’s take a look at how fonts work in your emails. As a marketer and designer, you know the pressure to stay on-brand in email with colors, design, and—yes—typography.

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Bankers, Car Salesmen & Reality TV Interns: What 27 Marketing Execs Did in Their First Jobs

Hubspot

Not all current marketing executives knew they wanted to go into marketing -- in fact, many of them started in sales, consulting, human resources, entertainment, software engineering, government, and a myriad of other fields. We thought it''d be fun to ask a range of marketing leaders what their first jobs were.

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Why you shouldn’t sell your ebook on Amazon

ConvertKit

market share for e-readers, Amazon is the obvious choice for many self-published authors. “We As a creator, you deserve to get paid for your work. Get paid with ConvertKit Commerce. Jump ahead. Why you shouldn’t sell your ebook on Amazon. How ConvertKit helps you sell your ebook. How to upload your ebook in ConvertKit Commerce.

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