Webbiquity

FEBRUARY 7, 2023

Storytelling is a powerful tool for building a long-term connection with your audience. studio on Pexels However, few marketers can truly master the art of storytelling, because they fail to add data points to support the tale they are weaving. What is data storytelling? Guest post by Mehdi Hussen. Image credit: RF._.studio

Storytelling 329

Storytelling Top of Funnel Content Paid Search Agency 329

Content Standard

APRIL 23, 2024

Invests in collaborative tools and processes: Foster seamless content creation and distribution by implementing collaborative tools that allow teams to work together in real-time. Conduct surveys, host focus groups, and utilize customer service interactions to gather real-world insights.

CMO 86

CMO Enterprise Management Planning Work Management 86

ClearVoice

MAY 15, 2020

Part of it is our love of storytelling; part of it is the personal and emotional connection that forms when we watch people talking directly to us. Distribution: Where does this video belong? A/B testing (and focus groups) are a great way to test whether a specific component of your video is working.

Marketing Budget 59

Marketing Budget Video Marketing Marketing & Strategy Marketing Strategy 59

Bluetext

MARCH 15, 2023

Bill Replogle of Sparkys garage fame taught me a lot about storytelling and the power of the word. The balance of the creative director’s role is to first establish a compelling story, and then be able to pressure test across an enormous amount of distribution channels to make sure that the story plays out ubiquitously.

Creativity 32

Creativity Marketing AI Curation Paid Search Agency 32

Moz

JUNE 8, 2020

Is there explicit value for customers if this demand could be supplied locally instead of via distribution/online channels? Buy Local associations Chambers of Commerce and other business associations Local government bodies and officials A formal focus group Friends and family Local reporters and bloggers Successful local business owners.

Planning 72

Planning Business Paid Search Agency Communities 72

Martech Advisor

DECEMBER 16, 2019

The hero’s journey is an effective storytelling technique, popularized by Joseph Campbell, an American Professor of Literature. Involve focus groups to double down on the reverse engineering process. If you're trying to persuade people to do something, or buy something, it seems to me you should use their language.

Marketing Automation Services 68

Marketing Automation Services Enterprise Management Customer Satisfaction Work Management 68

Hubspot

APRIL 28, 2014

Storytelling is a community act that involves sharing knowledge and values. The brains of the storyteller and the story listener can actually synchronize, says Princeton''s Uri Hasson : “By simply telling a story, [a person] could plant ideas, thoughts and emotions into the listeners’ brains.” How do you do this?

Storytelling 28

Storytelling Paid Search Agency Distribution Act-On 28