Remove Distribution Remove Focus Group Remove Storytelling Remove Video Marketing
article thumbnail

How Storytelling + Data = The Most Compelling Content

Webbiquity

Storytelling is a powerful tool for building a long-term connection with your audience. studio on Pexels However, few marketers can truly master the art of storytelling, because they fail to add data points to support the tale they are weaving. What is data storytelling? Guest post by Mehdi Hussen. Image credit: RF._.studio

article thumbnail

Top 5 Tips for Creating an Effective Video Marketing Strategy

ClearVoice

When it comes to consuming online video content, our world’s appetite is ravenous. Part of it is our love of storytelling; part of it is the personal and emotional connection that forms when we watch people talking directly to us. 83 percent of consumers worldwide prefer YouTube to watch video content – HubSpot.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Makings Of A Modern Creative Director

Bluetext

Bill Replogle of Sparkys garage fame taught me a lot about storytelling and the power of the word. Some snippets of that work are embedded below, and a great out-takes video as well. The only way to do that is this video and imagery can be self-generated off of algorithms and prompts. Who was your first creative director?

article thumbnail

20 Ingenious Ideas to Transform Customer Experience (CX) in 2020

Martech Advisor

The hero’s journey is an effective storytelling technique, popularized by Joseph Campbell, an American Professor of Literature. Send Personalized Video Emails. One effective way to spice up your email marketing efforts is to use personalized video emails. Example of a Personalized Video. Image source: Wikipedia.

article thumbnail

The Psychology of Stories: The Storytelling Formula Our Brains Crave

Hubspot

Storytelling is a community act that involves sharing knowledge and values. The brains of the storyteller and the story listener can actually synchronize, says Princeton''s Uri Hasson : “By simply telling a story, [a person] could plant ideas, thoughts and emotions into the listeners’ brains.” How do you do this?

article thumbnail

Contently Case Story: How Cornell Tech Reveals Its Incredible Experiments to the World

Contently

There’s a retainer out there that fits like a mouthguard and allows you to control everything from home appliances to video games to wheelchairs, all by shifting the position of your tongue. To increase clicks and engagement, Cornell Tech turned to Contently for its distribution services. Strategy makes a difference.

article thumbnail

Why Clubhouse and Social Audio is the Future for B2B Digital Marketing

B2B Digital Marketer

It is also evidence of the rising popularity of social audio apps, serving as the perfect medium between video and text. Rita uses storytelling to break tough topics down into practical, easily implementable actions and has coined the phrase “Rita made me DO it!” Social audio apps have been available for years (i.e.,