Remove Communities Remove Distribution Remove Focus Group Remove Storytelling
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Mapping Local Essentials: Being the Business that Grows, Sells, or Markets the Beans

Moz

If you have a strong desire to actively support communities in new ways, by either retooling your existing business or even launching a new one, the doors of opportunity are open : Tools and exercises can help you assess local demand, with the goal of building a stable business based on serving the public exactly what it needs most.

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Makings Of A Modern Creative Director

Bluetext

Brands like Louis Vuitton need to affiliate themselves with those sorts of folks and try to embed them in the internal conversation of where the brand is headed as well as the externally communicate as to where the brand is going. Bill Replogle of Sparkys garage fame taught me a lot about storytelling and the power of the word.

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20 Ingenious Ideas to Transform Customer Experience (CX) in 2020

Martech Advisor

The hero’s journey is an effective storytelling technique, popularized by Joseph Campbell, an American Professor of Literature. Build an online forum or community to encourage users and customers to come together and discuss your product. Involve focus groups to double down on the reverse engineering process.

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The Psychology of Stories: The Storytelling Formula Our Brains Crave

Hubspot

Storytelling is a community act that involves sharing knowledge and values. The brains of the storyteller and the story listener can actually synchronize, says Princeton''s Uri Hasson : “By simply telling a story, [a person] could plant ideas, thoughts and emotions into the listeners’ brains.”

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Why Clubhouse and Social Audio is the Future for B2B Digital Marketing

B2B Digital Marketer

Rita uses storytelling to break tough topics down into practical, easily implementable actions and has coined the phrase “Rita made me DO it!” She also runs the popular Facebook group – The All-in Entrepreneur. My community is online, just like, you know, meetup was a online platform to have an in-person community.

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The ABCs of Connecting With Generation Z

Content Marketing Institute

Further, if their high usage of social networks like Instagram, YouTube, and Twitch are any indication, social status and community mean a lot to them; they are more likely to seek content opportunities endorsed by their idols and influential peers (or which enable some form of collaboration with them). What to expect when you’re connecting.