Cintell

FEBRUARY 3, 2016

This included: Integrations into Marketo, Eloqua, and Salesforce to quickly segment contact records by persona. A custom Share URL to distribute persona insights throughout the company along with related content resources and a feedback loop. An interview guide to help store and manage persona research. How can we help you?

Eloqua 100

Eloqua Buyer Personas Marketing Automation Services Marketo 100

Webbiquity

SEPTEMBER 1, 2010

Read on to learn how social media is changing PR, how pitching bloggers is different from traditional media outreach, how to optimize press releases for search and online distribution, which tools should be in your social PR toolbox and more here in some of the best articles and blog posts on social PR of 2010 so far. Tweet This!

PR 100

PR Marketing Automation Services Blogger Eloqua 100

ViewPoint

MAY 5, 2011

ERP unifies and extends materials requirements planning, computer-integrated manufacturing, and distribution. In a market driven by the shift of power to the buyer, RPM doesn’t help buyers buy or drive additional value for them. CRM unites areas like sales force automation, lead management, customer service, and analytics.

Marketing Management 120

Marketing Management Marketing Automation Services Eloqua Demand Generation Agencies 120

Content Marketing Institute

MARCH 22, 2018

Distribution of your content, particularly with paid media, is also not that hard to do initially. This is a particularly valuable group to Intel because they care deeply about the topics iQ shares and can help steer the program’s editorial strategy. Predictive tools like SimpleReach help the team optimize the content it publishes.

Marketing Automation Services 108

Marketing Automation Services Work Management Marketing Management Paid Search Agency 108

Ledger Bennett

MARCH 12, 2020

Target companies will continue to need to invest in their products and services that will help them grow and transform. Distribute valuable content with a podcast . If you can, why not send them some flowers or a mini hamper to their home to help them get through self-isolation. And who doesn’t love a podcast?!

Top of Funnel 52

Top of Funnel Eloqua Digital Marketing Funnels Lead Ranking 52

KoMarketing Associates

JANUARY 23, 2014

Earlier this week a colleague forwarded along Bizo’s latest infographic in partnership with Eloqua , highlighting the B2B buyer’s journey from discovery through sales completion. Whether you are a designer or a consumer, knowing the power of color psychology can help you make better decisions. The Psychology of Color.

Tactics 120

Tactics B2B Marketing Marketing & Strategy Marketing Strategy 120

Outbrain

SEPTEMBER 4, 2019

Marketing automation platforms typically provide tools spanning content and campaign creation, personalization, distribution, customer journey funnels, analytics and reporting to enable efficient, streamlined execution of digital marketing processes, and – ultimately – to boost ROI of marketing activities. Oracle Eloqua .

Marketing Automation Services 36

Marketing Automation Services Enterprise Management Marketing Automation Automation 36

SnapApp

AUGUST 10, 2015

Marketers spend a lot of time and money investing in the right infrastructure and analytics – platforms like Salesforce.com, Marketo, Eloqua, Omniture, Google Analytics and more. Distribution. In the graphic above, you’ll see this all fits into a huge group called “marketing experiences,” which can be hard to sift through.

Interactive Marketing 48

Interactive Marketing Top of Funnel Paid Search Agency Marketing Analytics Tools 48

ClearVoice

JUNE 17, 2019

Joe Pulizzi of the Content Marketing Institute defined content marketing to LinkedIn like this: “Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.”.

Paid Content 92

Paid Content CMS Development Paid Search Agency Advertising Agencies 92

Lead Liaison

OCTOBER 5, 2020

Lead Liaison makes this seamless by offering an easy-to-setup Lead Capture Form & native integrations with major CRMs & Marketing Automation Platforms such as Eloqua, Salesforce & more. . It is our hope that the ideas listed above will spark your creativity & help your next virtual event to be a success.

Trade Show 62

Trade Show Lead Liaison Tips Sales Qualified Leads 62

Directive Agency

FEBRUARY 4, 2022

So, I thought that it might be helpful to put together some content about how to do that. Hopefully this will help answer some of the following questions. What resources are available to help me? Those four are Hubspot, Marketo, Pardot and Eloqua. What resources are available to help? Certifications.

Marketing Analytics Tools 80

Marketing Analytics Tools Top of Funnel Marketing Automation Services Work Management 80

The Point

NOVEMBER 5, 2009

But marketing automation can also have an impact on a more strategic level, addressing the frequent disconnect between marketing and sales, and also by helping to make marketing departments more accountable. Everyone can agree on how sales opportunities are qualified, distributed and cultivated. As a result, sales reps thrive.

Salesforce.com 100

Salesforce.com Eloqua Work Management Marketing Management 100

PureB2B

JUNE 13, 2017

Timely customer service is good customer service, which is why businesses are increasingly looking to CRM software to help provide a better customer experience. And Eloqua capitalizes on their unified system where data across all channels such as paid and SEO can be tracked and analyzed.

Marketing Automation Services 87

Marketing Automation Services Marketing Automation Work Management Marketing Management 87

Vidyard

AUGUST 7, 2015

If you’re unsure where to start or what to do next, you’re in luck: Recently, David Johnson, Director of Product Marketing of Oracle Eloqua within Oracle Marketing Cloud, and Mike Griebenow, our Revenue Operations Systems Manager here at Vidyard, put on an awesome show for their webinar audience.

Lead Ranking 53

Lead Ranking Lead Scoring Video Marketing Eloqua 53

LeanData

JUNE 22, 2017

LeanData, I realized, could have helped me at my prior companies. I know what it’s like for young organizations that are struggling to figure out the best way to distribute leads. We help sales teams by ensuring leads get to the right reps, immediately. Well, the proverbial lightbulb went on. LeanData changes those dynamics.

De-duping 40

De-duping De-duplication Eloqua Urgency Marketing 40

LeanData

JUNE 22, 2017

LeanData, I realized, could have helped me at my prior companies. I know what it’s like for young organizations that are struggling to figure out the best way to distribute leads. We help sales teams by ensuring leads get to the right reps, immediately. Well, the proverbial lightbulb went on. LeanData changes those dynamics.

De-duping 40

De-duping De-duplication Eloqua Urgency Marketing 40

The Effective Marketer

JULY 30, 2012

Marketing Automation : the typical step-up from email marketing, marketing automation software (such as Marketo , Eloqua , Act-On , Pardot , and others ) allows you to automate the sending of your emails and, more importantly, of nurturing your leads. Content Marketing : content marketing is not new , but it is all the hype now.

Education 100

Education Marketing Automation Services Work Management Planning 100

SnapApp

JANUARY 15, 2015

Participants filled out a lead form embedded within the SnapApp (and integrated with Atmel’s Eloqua marketing automation system) to submit their video entry and enter the contest, generating potential leads for the Atmel sales team. Atmel distributed the Simply AVR contest across their email database, website, blog, and social media channels.

Video Marketing 48

Video Marketing Eloqua Viral Marketing Sales Qualified Leads 48

PureB2B

JUNE 13, 2017

Timely customer service is good customer service, which is why businesses are increasingly looking to CRM software to help provide a better customer experience. And Eloqua capitalizes on their unified system where data across all channels such as paid and SEO can be tracked and analyzed.

Marketing Automation Services 62

Marketing Automation Services Marketing Automation Work Management Marketing Management 62

Vidyard

JULY 21, 2014

On the heels of Vidyard’s recent integrations with marketing automation tools Eloqua and Marketo, the HootSuite integration represents another landmark step toward Vidyard’s vision of transforming results and return-on-investment (ROI) with video content.

Marketing Automation Services 51

Marketing Automation Services Analytics Social Marketing Video Marketing 51

Vidyard

JULY 21, 2014

On the heels of Vidyard’s recent integrations with marketing automation tools Eloqua and Marketo, the HootSuite integration represents another landmark step toward Vidyard’s vision of transforming results and return-on-investment (ROI) with video content.

Marketing Automation Services 50

Marketing Automation Services Analytics Social Marketing Video Marketing 50

Marketing Insider Group

NOVEMBER 22, 2011

Eloqua @ BrennerMichael Totally agree, Michael. edgardiazemes A1: content should help social activation, if it is useful it will. BrennerMichael A3: starts w/ having something that helps your audience. csinkus Great point if you are using social as a distribution channel only you are missing the biggest opp- engagement.

Activities 100

Activities Webinar Metrics Marketing & Strategy Content 100

Marketing Insider Group

NOVEMBER 22, 2011

Eloqua @ BrennerMichael Totally agree, Michael. edgardiazemes A1: content should help social activation, if it is useful it will. BrennerMichael A3: starts w/ having something that helps your audience. csinkus Great point if you are using social as a distribution channel only you are missing the biggest opp- engagement.

Activities 100

Activities Webinar Metrics Marketing & Strategy Content 100

KEO Marketing

NOVEMBER 18, 2015

By having these conversations, the company is humanizing the Eloqua brand and showing genuine interest in the organizations that use its products. In addition to creating and distributing a press release to announce the launch, the company might also email or tweet at prominent bloggers who write about small business issues.

Public Relations 48

Public Relations Social Media Media PR 48

Vidyard

FEBRUARY 13, 2014

The difference, it seems, circles back to how a Video Marketing Platform helps customers maximize the impact and returns on the video assets they are producing. Overall, it’s about extending the value of your existing investments in your MAP and CRM solutions, and helping your sales team close more deals based on your video content. #3.

Class 51

Class Sales Management Video Marketing Salesforce.com 51

Convince & Convert

OCTOBER 2, 2013

Responsive design has helped (responsive design basically takes your “desktop” content and makes it perfectly readable on a mobile device), but this is a band-aid, in my opinion. Assign an editor to help them tell a story that works for your content marketing program. Your customers have so much content out there that can be helpful.

Work Management 132

Work Management Media Marketing Management Marketing Automation Services 132

Kapost

DECEMBER 12, 2016

Marketing automation platforms such as Marketo, Eloqua, and Hubspot had burst onto the scene. Lead scoring helped to prioritize and elevate active leads with firmographic fit to the sales team, which would go on to turn prospects into closed revenue.

Account Based Marketing 48

Account Based Marketing Top of Funnel ABM Content 48

Allocadia

JUNE 7, 2019

At Allocadia, we work to leverage data and technology to help marketers know where to spend their next marketing dollar, and do it with confidence. Today, we announced new insights to help marketers optimize investments across the customer journey. New from Allocadia: Measure investment across the customer journey. The problem today.

Marketing Budget Creation 40

Marketing Budget Creation Planning Top of Funnel Budget Programs 40

Allocadia

APRIL 16, 2019

At Allocadia, we work to leverage data and technology to help marketers know where to spend their next marketing dollar, and do it with confidence. Today, we announced new insights to help marketers optimize investments across the customer journey. New from Allocadia: Measure investment across the customer journey. The problem today.

Marketing Budget Creation 40

Marketing Budget Creation Planning Top of Funnel Budget Programs 40

Content Marketing Institute

SEPTEMBER 20, 2018

Putting content creation last ended up helping the team scale its processes and end the confusing experiences that sprang from muddled marketing silos. But what often emerges from that mindset is the impulse to develop content about how the product helps the customer – and then figure out who to target it to. Of course, they’re right.

Creativity 78

Creativity Enterprise Management Buyer Personas Content 78

Vidyard

APRIL 4, 2014

As a marketer, there are times when either option is well and good, but a lot of the time you’re hoping to make helpful content to generate leads or guide prospects through the sales funnel. In this post I roundup six examples of effective CTAs to help you decide which actions you’ll prompt with your next video.

Landing Pages 52

Landing Pages Youtube Eloqua Sales Qualified Leads 52

Webbiquity

JANUARY 12, 2011

Which online tools are most helpful for PR pros? Matt Mansfield interviews five PR pros including Joe Chernov of Eloqua and Lisa Ann Pinkerton of Technica to get the scoop on their favorite tools for PR management, social media and other functions. How can you amplify and extend new releases through social media?

PR 100

PR Tools Tips Blogger 100

Vidyard

SEPTEMBER 22, 2014

KITCHENER, Ontario – September 23, 2014 – As word continues to spread about the effectiveness of video marketing, organizations are flocking to Vidyard to help them optimize the performance of video assets and identify and convert online video viewers.

Enterprise Management 50

Enterprise Management Video Marketing Marketing Management Marketing Automation Services 50

Vidyard

SEPTEMBER 22, 2014

KITCHENER, Ontario – September 23, 2014 – As word continues to spread about the effectiveness of video marketing, organizations are flocking to Vidyard to help them optimize the performance of video assets and identify and convert online video viewers.

Enterprise Management 50

Enterprise Management Video Marketing Marketing Management Marketing Automation Services 50

Vidyard

SEPTEMBER 22, 2014

KITCHENER, Ontario – September 23, 2014 – As word continues to spread about the effectiveness of video marketing, organizations are flocking to Vidyard to help them optimize the performance of video assets and identify and convert online video viewers.

Enterprise Management 50

Enterprise Management Video Marketing Marketing Management Marketing Automation Services 50

Adobe Experience Cloud Blog

MAY 12, 2016

One of the most popular sessions came from Joe Chernov, Vice President of Marketing for InsightSquared and a former marketing exec of both Eloqua and Hubspot, who made his stage debut for Marketo this year with a session called Growing Beyond Inbound with Account-Based Marketing. Which campaigns are helping sales and which are not?

Top of Funnel 48

Top of Funnel Account Based Marketing ABM Lead Ranking 48

Martech

DECEMBER 13, 2023

Marketers falling short of their MQL goal can distribute content and encourage people to register, thus increasing their MQLs. Modern lead generation strategies can’t scale without the help of a marketing automation platform. There are also marketing automation tools geared toward small- and medium-size businesses.

Lead Ranking 127

Lead Ranking Marketing Automation Services Lead Generation Sales Management 127