B2B Marketing Traction

AUGUST 29, 2012

In this blog post, I summarize which metatags matter and which don’t when optimizing your website for search engine performance. What MetaTags Matter to the Search Engines. You need descriptive titles that give visitors and search engines a clue to what exactly each page is about. Page Titles Rule!

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B2B Marketing Traction

JANUARY 14, 2014

How well your website works also affects search engine performance. Make sure your site displays well on mobile devices. Make sure yours displays on tablets as well as smartphones. This indicates to some search engines that your pages are spammy. Make sure your site has some depth to the page hierarchy.

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B2B Marketing Traction

APRIL 23, 2015

Google changed their search engine algorithm to favor mobile friendly websites. Google announced this algorithm change early – a few months ago – letting website owners know that they would begin to favor mobile friendly websites in the search results starting on April 21. Here’s what you need to know.

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B2B Marketing Traction

NOVEMBER 8, 2013

For a long time, Tweets that contained certain keywords displayed on Google and other search engine search results. Broadcasting messages on Twitter is free. You say what you want, and if people want to listen to you, they follow you. But then Google went into social media with Google+. It did an IPO.

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B2B Marketing Traction

OCTOBER 16, 2015

We added features that displayed new updates and posts on all pages so that visitors could more easily find what they were looking for and be informed about what they didn’t know. The change was enacted in April of 2015, and many businesses that still had non-responsive sites were negatively affected in the search engine results.

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B2B Marketing Traction

SEPTEMBER 29, 2011

Because Social Media Optimization is the new Search Engine Optimization. Don’t get me wrong – organic search engine tactics are still valid, but online conversations and content about your products and services that drive traffic to your website really get the attention of the search engines today.

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B2B Marketing Traction

FEBRUARY 6, 2012

You’ve invested in search engine optimization and lots of great, relevant content so that your prospects can find you online. Your website does not display your physical business address. But what is really happening once a prospect lands on your B2B website? Do they see you as credible? Trustworthy?

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