Biznology

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Backfill your corporate history onto your blog for Google

Biznology

You won’t confuse your visitors or p**s off Google Search if you start posting historical newsletters, news items, press releases , product launches, and blog posts — as long as you’re honest. They’re just your driveway, your signage, your entrance way, your foyer, your window displays, and your showroom.

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Why I Don’t Want Google Glass–Yet

Biznology

I am more interested in Google Glass as a “heads up” display than anything else. I understand why every time I pick up my phone that I have to press the button to turn on the display and then enter my secret code–I will appreciate the password if I ever lose my phone. So I shouldn’t need a password on it.

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Your corporate website needs to become a trap

Biznology

1) Email List/Newsletter — Are you subscribed to any newsletters? I am subscribed to the newsletters of Seth Godin , Chris Brogan , CC Chapman, and Christoper Penn. They’re all kings of the email newsletter — and I am never disappointed. Chris Penn is a maestro.

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Targeting Content and Calls To Action: Where Are Your Prospects?

Biznology

What calls to action does it display? Or does your site have only the usual, “sign up for our newsletter” blocks? This includes your website and blog(s), your email newsletters, social media, and any other channels you use for lead generation and customer acquisition. How Do You Stack Up?

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Personalized content for more effective content marketing

Biznology

If they subscribed to your email newsletter, from what page did they subscribe? So your call to action re: downloading a “how-to” guide shouldn’t be displayed to a prospect who has already downloaded it. How did they find your site? Once they were on your site, what pages did they view? What kind of device are they using?

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Why you need a mobile-native website today

Biznology

Responsive web design also does a terrible job with pop ups and “may I help you” windows and those “please sign up for our newsletter” popups so you’ll need to consider other ways of engaging your visitors — or just try to find a middle ground. Responsive Design 4K resolution Acer Inc.

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Tools I use to amplify social campaigns

Biznology

Like building an email newsletter list, building your GaggleAMP can take time, so start now. SOCi is really a very interesting and powerful tool that things differently and thinks better about what social needs to be for businesses in order to show a return on investment while minimizing the overhead of a huge social media team.

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