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What A/E/C Marketers Need to Know about Marketing Technology

Circle Studio

Here’s a rundown of five relevant categories of MarTech and some of the key tools to consider: Advertising & Promotion. While advertising is not as primary in the A/E/C industry as it may be in others, there is still a need to get your firm’s message out into the marketplace.

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Monetizing Content and Driving Revenue – Blueprint for Success Series (Part 2)

SnapApp

Utilizing Interactive Content To properly utilize interactive content, you first need to understand exactly what interactive content is. Let’s take a look at a couple different ways you can utilize interactive content when looking to drive different audience behaviors. But where to get started all depends on your goals.

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Empowering Publishers: The All-In-One Platform and Playbook Guide [Template Included]

RebelMouse

Find out how an all-in-one content management system (CMS) can help publishers find the right tools and strategies to succeed and compete in the media industry. Here are the top CMS tools publishers need to compete. RebelMouse is an enterprise-grade CMS built on secure and clean code.

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Complete On-Site Technical SEO Checklist

seo.co

Even so, you won’t get any keyword data for products since advertisers aren’t able to bid on product keywords to be visible in Google’s shopping results. In other words, you can only research keywords used on the advertising platform. However, they might be utilizing a marketing tactic you haven’t tried. Market research.

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6 B2B Online Marketing Predictions for 2017

KoMarketing Associates

In addition to social media, you can also utilize a virtual reality viewer like Google cardboard or Samsung Gear VR to give a fully 3D immersible experience to your customers. 360-degree media is also great for showcasing your company’s culture. Mobile-Friendly Websites. AMP Versions of Content.

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How to Optimize a Site for Mobile

seo.co

Optimizing for mobile isn’t complicated, but it isn’t as simple as flipping a switch. There’s no single patch of code or button you can push to magically alter your site to be compatible with mobile devices. Responsive websites are optimized for mobile at a design level. Mobile URLs. However, you do have several options.

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6 B2B Online Marketing Predictions for 2017

KoMarketing Associates

In addition to social media, you can also utilize a virtual reality viewer like Google cardboard or Samsung Gear VR to give a fully 3D immersible experience to your customers. 360-degree media is also great for showcasing your company’s culture. Mobile-Friendly Websites. AMP Versions of Content.