B2B Marketing Traction

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Why a Square Logo is Better for Online Marketing

B2B Marketing Traction

Because more and more online and electronic logos display best in a square format. For example, a logo that is horizontal must be reduced to a small size to fit in your email signature line (and to avoid having a large graphic in your email). As a result, the company name in the logo may not be legible. The Problem with Online Logos.

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LinkedIn Product and Services Pages Discontinued

B2B Marketing Traction

The pages allowed companies to display graphic images and provide links to videos about products and services. For example, I may want to follow one product or service that IBM showcases, rather than follow IBM the company on LinkedIn. They don’t like the fact that their recommendations will no longer display.

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How I Find Royalty-Free Images for My Blog Posts

B2B Marketing Traction

I log in to www.Flickr.com, and enter my search term in the upper right corner – in this example, I searched for “copyright.”. The details about that Creative Commons license are displayed for review. When I write a blog post, I go to Flickr to search for a photo or image that I can use with permission of the creator or owner.

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3 Tips for Creating Great Posts on LinkedIn and Facebook

B2B Marketing Traction

Facebook can pose some challenges for display of photos on company pages. If that happens, you can upload a custom size of the photo or image as I did in this example above of a Facebook update. See the example above – typically you will cut and paste the URL for the link after your update message.

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One Big Reason Your Email Marketing Fails: It’s Not Responsive

B2B Marketing Traction

For an example, look at the email images below. Constant Contact was one of the first email utilities, and if you choose a template that is “mobile-friendly,” it should display well across devices. Note that the one on the left appears with large font and one column that makes it easy to read.

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3 Questions to Answer before You Click Send on Your B2B Marketing Email

B2B Marketing Traction

Your brand should be prominently displayed at the top of the email. For example, “B randed Company is a provider of blue widgets for K-12 educators.”) Can our readers easily tell who we are? People will see your logo and/or company name, which over time should lead to better brand recognition. Is yours clear?

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When It Comes to LinkedIn Endorsements, Are We Lemmings?

B2B Marketing Traction

For example, Facebook defaults its news feed to the most popular stories, or those with the most likes and comments. LinkedIn displays your endorsements in descending order, so the skill with the most votes is at the top – probably influencing your connections as they endorse you.

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