Webbiquity

MAY 25, 2021

YouTube famously used “Broadcast Yourself” as its tagline: taking television, putting it on the internet, disintermediating the barriers so that anyone could create their own programming, build an audience, and monetize it. First, the viral growth coefficient is so powerful right now. It’s really more about leading with value.

B2B Marketing 340

B2B Marketing Practices B2B SMS 340

Single Grain

SEPTEMBER 16, 2022

Reduced dependency on intermediaries : It will help disintermediate businesses, remove rent-seeking intermediaries, and give this value directly to the customers and providers in a network. It incentivizes and benefits all involved parties, including users, third-party developers and the core team for viral content.

Marketing AI 29

Marketing AI Web 2.0 Paid Content Peer-to-peer 29

Buzz Marketing for Technology

JUNE 27, 2008

One of the initial goals of KM was disintermediation -- getting rid of the layers between front-line people and useful information. From these interviews and subsequent discussions with leading KM gurus, notably the UKs David Gurteen, emerged the concept of Personal Knowledge Management (PKM). This is the essence of PKM.

Organization 100

Organization Peer-to-peer Lead Ranking Budget Programs 100

Walker Sands

MARCH 25, 2020

As we continue following the campaign trail leading up to November’s presidential election, we’ve touched upon several tech-related issues and the role they’ve played, or not played, in this year’s multiple campaigns.

Campaigns 52

Campaigns Disintermediation Television marketing Phishing 52