Disintermediation Lead P2P Viral Marketing 
Buzz Marketing for Technology
JUNE 27, 2008
One of the initial goals of KM was disintermediation -- getting rid of the layers between front-line people and useful information. From these interviews and subsequent discussions with leading KM gurus, notably the UKs David Gurteen, emerged the concept of Personal Knowledge Management (PKM). This is the essence of PKM.
Single Grain
SEPTEMBER 16, 2022
Reduced dependency on intermediaries : It will help disintermediate businesses, remove rent-seeking intermediaries, and give this value directly to the customers and providers in a network. It incentivizes and benefits all involved parties, including users, third-party developers and the core team for viral content.
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