The ROI Guy
MAY 18, 2017
Back in the day, technology purchase decisions were more complex and as such, IT used to own the majority of the budget and lead almost all of the decision making process. Nearly 3 in 4 of today’s enterprise purchase decisions aren’t driven by IT, but from C-level executive management or the business unit taking the lead.
The ROI Guy
DECEMBER 6, 2010
From our research and best practices work with leading B2B sales and marketing groups, Alinean provides its top 5 predictions for 2011: 1. The consumer is now in charge: researching specifications, configuring and customizing solutions, getting peer reviews and advice, comparing prices, and “buying now&#.
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The ROI Guy
NOVEMBER 4, 2010
Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. In this blog post, I present a few of the key research metrics and advice.
xiQ
AUGUST 8, 2015
The typical funnel starts with a marketing-generated lead for a “suspect” that, after qualification, becomes a “prospect,” and then a customer through steps that are measured and managed. So any effective sales model must adapt to changing buying protocols, not ignore or resist them. The sales force is more important than ever.
Single Grain
SEPTEMBER 16, 2022
is the latest Internet technology that leverages machine learning, artificial intelligence and blockchain to achieve real-world human communication. The icing on the cake is that web 3.0 not only allows individuals to own their data, but they will be compensated for their time spent on the web. Sound too good to be true? Ubiquitous – Web 3.0
Buzz Marketing for Technology
JUNE 27, 2008
Dave Pollards environmental philosophy, creative works, business papers and essays. In search of a better way to live and make a living, and a better understanding of how the world really works. September 2006. Its time for the knowledge champions of the world to get together, and to get our act. together. I believe time is running out.
xiQ
AUGUST 8, 2015
The typical funnel starts with a marketing-generated lead for a “suspect” that, after qualification, becomes a “prospect,” and then a customer through steps that are measured and managed. So any effective sales model must adapt to changing buying protocols, not ignore or resist them. The sales force is more important than ever.
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