Tom Pisello: The ROI Guy: Predictions for 2011: The End of B2B.
The ROI Guy
DECEMBER 6, 2010
From our research and best practices work with leading B2B sales and marketing groups, Alinean provides its top 5 predictions for 2011: 1. The consumer is now in charge: researching specifications, configuring and customizing solutions, getting peer reviews and advice, comparing prices, and “buying now.
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