Trade Press Services

MARCH 11, 2024

It kind of disintermediates the publications from the audience, at least in terms of new audiences discovering publications. Then there have been controversies around social, particularly with Facebook and Twitter. It’s pulled out. It’s right there for you in search or chat.

B2B Thought Leadership 108

B2B Thought Leadership Conversion B2B Thought Leadership 108

Convince & Convert

NOVEMBER 1, 2011

Obviously the publishing business is disintermediated, and we understand that. You have to keep up your Facebook. Jay: An interesting stat that I saw in the book was that people on Facebook, I think it was, created 90 pieces of content a month. But is long form publishing counter-cyclical? Brian: Wow. You’re an author.

Relevance 122

Relevance Work Management Marketing Management Disintermediation 122

The ROI Guy

NOVEMBER 4, 2010

In this session we discussed some important value selling and content marketing research for technology marketers, much of which extends to other B2B segments, with trends and advice you need to excel in 2011. In this blog post, I present a few of the key research metrics and advice.

Work Management 40

Work Management ROI Marketing Management Marketing Budget 40

The ROI Guy

DECEMBER 6, 2010

From our research and best practices work with leading B2B sales and marketing groups, Alinean provides its top 5 predictions for 2011: 1. The consumer is now in charge: researching specifications, configuring and customizing solutions, getting peer reviews and advice, comparing prices, and “buying now&#.

Work Management 40

Work Management Marketing Management ROI Marketing Automation Services 40

Single Grain

SEPTEMBER 16, 2022

Tech giants such as Google, Facebook and Microsoft are some of the few companies currently making an enormous profit from user data. Sir Tim Berners-Lee invented the World Wide Web in 1989 while working at CERN (Conseil Européen pour la Recherche Nucléaire, or European Organization for Nuclear Research). The primary purpose of web 1.0

Marketing AI 29

Marketing AI Web 2.0 Paid Content Peer-to-peer 29

B2B Marketing Zone Posts

OCTOBER 5, 2010

Setting up a B2B blog or a Facebook or Twitter [.]. Even Facebook is building a phone. 5 Ways for B2B Companies to Engage on Facebook - Social Media B2B , September 9, 2010 Recently, I looked at 5 Ways for B2B Companies to Engage on Twitter. Here’s a starter kit for B2B companies to better engage on Facebook: 1.

B2B Marketing 40

B2B Marketing Work Management Marketing Management Advertising Agencies 40

Walker Sands

MARCH 25, 2020

The amount of research that goes into trending hashtags is equivalent to the brainpower behind a campaign slogan. Demonstrating both the power of democracy and disintermediation, Trump used social media to rally supporters and inflame opponents alike.

Campaigns 52

Campaigns Disintermediation Television marketing Phishing 52