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DOJ lays siege to Apple’s walled garden

Martech

The DOJ — and the fifteen states and District of Columbia who have joined the suit — accuses Apple of responding to the threat that cheaper smartphones might “disintermediate” the iPhone, not by offering competitive prices but by making it difficult and expensive to quit the iPhone ecosystem.

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B2B vs. B2C Influencer Marketing: Platforms, Practices, and Packaging

Webbiquity

I think and talk and work a lot on the “big four” of the social networking world: Facebook, LinkedIn, Twitter, and YouTube. Same thing for Instagram with photos and now, of course, all content formats: TikTok, Facebook, Twitter, they all follow that same playbook. Facebook is launching three competitors on its own.

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It takes a village to launch a new online publication

Biznology

Marketing in 2018 isn’t as simple as having a Twitter and Facebook account. If You Build It, So What? If you’re in tech, it probably also means having a reddit and Telegram channel as well. A main reason to make that connection is to invite them into the fold and get them involved in the Newconomy community. Like this post?

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The State of B2B Publishing 2024: A Conversation with ASBPE Leadership, Cory Sekine-Pettite and Davide Savenije

Trade Press Services

It kind of disintermediates the publications from the audience, at least in terms of new audiences discovering publications. Then there have been controversies around social, particularly with Facebook and Twitter. It’s pulled out. It’s right there for you in search or chat.

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Marketers as Social Evangelists

Biznology

IBM, although a leader in e-business, struggled with this decision and initially decided not to sell their computers online over concerns about disintermediating existing suppliers. There was substantial concern among businesses about the impact on their retail outlets and channel partners.

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Will You Abandon Your Friends to Seek Real Relevance

Convince & Convert

Obviously the publishing business is disintermediated, and we understand that. You have to keep up your Facebook. Jay: An interesting stat that I saw in the book was that people on Facebook, I think it was, created 90 pieces of content a month. But is long form publishing counter-cyclical? Brian: Wow. You’re an author.

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Tom Pisello: The ROI Guy: IDC: Economic Buyers, Digital Overload.

The ROI Guy

However, the importance of content and lack of priority towards direct engagements points to a troubling trend in that today’s Internet fueled, buyer controlled purchase process is disintermediating sales from the purchase process. Learn more about these recommendations at: [link] Posted by Tom Pisello at 8:30 AM Email This BlogThis!