The ROI Guy

NOVEMBER 4, 2010

In this session we discussed some important value selling and content marketing research for technology marketers, much of which extends to other B2B segments, with trends and advice you need to excel in 2011. In this blog post, I present a few of the key research metrics and advice.

Work Management 40

Work Management ROI Marketing Management Marketing Budget 40

The ROI Guy

DECEMBER 6, 2010

From our research and best practices work with leading B2B sales and marketing groups, Alinean provides its top 5 predictions for 2011: 1. The consumer is now in charge: researching specifications, configuring and customizing solutions, getting peer reviews and advice, comparing prices, and “buying now&#.

Work Management 40

Work Management Marketing Management ROI Marketing Automation Services 40

B2B Marketing Zone Posts

OCTOBER 5, 2010

Setting up a B2B blog or a Facebook or Twitter [.]. Even Facebook is building a phone. 5 Ways for B2B Companies to Engage on Facebook - Social Media B2B , September 9, 2010 Recently, I looked at 5 Ways for B2B Companies to Engage on Twitter. Here’s a starter kit for B2B companies to better engage on Facebook: 1.

B2B Marketing 40

B2B Marketing Work Management Marketing Management Advertising Agencies 40