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The State of B2B Publishing 2024: A Conversation with ASBPE Leadership, Cory Sekine-Pettite and Davide Savenije

Trade Press Services

Cory Sekine-Pettite: The core business of it hasn’t changed in terms of providing vital information; it’s just how we get it to people and how they consume it that has changed. Davide Savenije: The value of really good information, insights, and journalism and having an engaged, targeted audience hasn’t changed.

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How Do You Market Something That’s Worthless?

Chris Koch

Today, anyone can go to WordPress.com, set up a Web site, and begin publishing news and information to the world – for free. (I are immune to this kind of disintermediation? I come from an industry (publishing) where the cost to produce the product has dropped to zero. I know, tell you something you didn’t already know, right?).

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Marketer of The Month Podcast- Episode 079- Achieving Growth With Product Market Fit and Getting Your Brand Storytelling Right

Outgrow

Dr. Saksham Sharda is the Chief Information Officer at Outgrow.co. The first one is, that before joining the SaaS startup scene, you led thinking on how disintermediation fueled brand storytelling. Kate Fairhurst: I think there’s further disintermediation still to come. Turning down clients to focus on productization.

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How customer experience supports brand loyalty through relationships

Biznology

That’s especially true of most high line luxury goods where informed brand differentiation can make the difference between success and failure. Another viewpoint stems from that of disintermediation where facilitators (in this case retailers) are being replaced by a direct connection of manufacturer to consumer.

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The Role of Brand Journalism in Content Marketing

Biznology

Now, however, they’re disintermediating the news media just like everyone else and going straight to consumers and B2B prospects with news, information and content. Since these products are ubiquitous, Intel can be seen as both an information source and as the sponsor.

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Death of the B2B Sales Rep? An Interview with the Sales Enablement Lab

The ROI Guy

These findings directly contradict the findings of CEB and Forrester that b-to-b sales reps’ role and importance are declining due to a disintermediation by B2B marketing and digital resources. In a recent blog article, you point to several B2C examples that could perhaps point the way to what lies ahead for B2B sales reps?

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Will You Abandon Your Friends to Seek Real Relevance

Convince & Convert

Obviously the publishing business is disintermediated, and we understand that. But yeah, there’s a fantastic audience for books and the need to have information at their fingertips. We see that with Chris Brogan, for example. ” Should we be publishing sequential chapters in eBook format or things of that nature?

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