Martech
MARCH 21, 2024
The DOJ — and the fifteen states and District of Columbia who have joined the suit — accuses Apple of responding to the threat that cheaper smartphones might “disintermediate” the iPhone, not by offering competitive prices but by making it difficult and expensive to quit the iPhone ecosystem.
Trade Press Services
MARCH 11, 2024
Q: Can you tell us more about the effects of consolidation in the B2B publishing industry and how it impacts contributors, brands, and publishers? It kind of disintermediates the publications from the audience, at least in terms of new audiences discovering publications. It’s pulled out.
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Biznology
AUGUST 2, 2013
IBM, although a leader in e-business, struggled with this decision and initially decided not to sell their computers online over concerns about disintermediating existing suppliers. In the end, it is this type of change that will bring forth the full promise of social business and make them more effective.
Convince & Convert
NOVEMBER 1, 2011
Obviously the publishing business is disintermediated, and we understand that. You have to keep up your Facebook. And there’s parts of this in the book where we talk about the effects that this is having on society. By “influencer,” I meant people who had the capacity to cause effect, not a score.
The ROI Guy
NOVEMBER 4, 2010
IDC’s most resent customer experience survey of over 200 key IT decision makers reveals that Frugalnomics is indeed in full effect. To help alleviate these issues, marketing needs to create the right content that buyers see as unique and valuable, and sales needs to know when to use and engage with this information to best effect.
The ROI Guy
DECEMBER 6, 2010
To prevent complete disintermediation of sales from the prospect’s decision making process, sales professionals must be made relevant and important again to buyers. How to Measure and Present the Effectiveness of Yo. Frugalnomics in Full Effect: Forrester and Gartner. Predictions for 2011: The End of B2B Sales & Marke.
Industrial Marketing Today
SEPTEMBER 27, 2010
They help bridge the gap that marketing content and social media can never do According to Dave, social media is not disintermediating the great sales people, it provides them the vehicle to be a more important contributor to their customers’ success. Achinta offers his industrial clients marketing for engineers by an engineer. {
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