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What is Email Marketing? Tips, Strategies & Tools for Success

Vision6

Email marketing is the most profitable form of direct marketing. With a strong email campaign you can connect quickly and efficiently with your target audience, nurture leads, and boost your marketing efforts in one fell swoop. When it comes to open rates, the gold standard is typically around 20%.

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Is Email Marketing Making a Comeback?

Crimson Marketing

While social media and other, newer marketing solutions are seen as the “sexy” new way to reach buyers, email remains strong. In fact, approximately half of an email list will be active, with recipients either opening or clicking on emails. It’s rare that marketers see those same response rate numbers with social media.

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10 Brands Show Us How Email Marketing is Done

PureB2B

According to a report by Salesforce , 49% of marketers claim that email is directly linked to the success of their business efforts. Direct Marketing Association also noted that there is a 4,300 percent return on investment when it comes to email marketing for businesses in the United States. Drift – Break The Ordinary.

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B2B Email Segmentation – Your Comprehensive Handbook

Binary Demand

[ps2id id=’overview’ target=”/]You might have a long list of subscribers and might be utilizing a robust B2B email marketing strategy. But, you might still experience the pain of seeing low open rates even after executing important email marketing campaigns.

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10 Brands Show Us How Email Marketing is Done

PureB2B

According to a report by Salesforce , 49% of marketers claim that email is directly linked to the success of their business efforts. Direct Marketing Association also noted that there is a 4,300 percent return on investment when it comes to email marketing for businesses in the United States. Drift – Break The Ordinary.

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The Evolution of the Marketing Database

Hubspot

1872: Direct marketing begins with the first direct mail catalog sent by Montgomery Ward. The industry has continued to grow, though response rates have been declining and costs increasing, with an estimated 44% of direct mail being discarded before it is even looked at.

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Year-end Blog Roundup: Most Popular Blogs of 2018

DiscoverOrg

GDPR was the topic in 2018, and folks really liked what we highlighted: Namely, that direct marketing is a legitimate business interest and – if you have a few key parts in place – it doesn’t necessarily prevent companies from doing email marketing in Europe. How to Overcome Sales Objections.