Direct Marketing, Lead Capture, Open Rate and Response Rate

Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

JULY 31, 2009

Posted by Laura Ramos at 09:40 PM in B2B Marketing , Lauras Posts , Marketing Technology | Permalink Digg This | Save to del.icio.us "Outbound" Marketing is the set of traditional direct marketing tactics including using targeted lists for telemarketing, direct mail and email marketing.

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Glossary: 29 Email Marketing Terms Marketers Must Know

Hubspot

DECEMBER 21, 2010

According to Wikipedia , " Email marketing is a form of direct marketing which uses electronic mail as a means of communicating commercial or fund-raising messages to an audience. In its broadest sense, every e-mail sent to a potential or current customer could be considered email marketing.".

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B2B Marketing Zone

Demandbase: A New Twist In The Lead Management Automation Market

Glossary: 29 Email Marketing Terms Marketers Must Know

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