Martech
AUGUST 9, 2023
Prior to that, he co-founded two companies you have definitely heard of: Engagio (also served as CEO) and Marketo, which Adobe purchased for $4.8 He is the author of many marketing books, including Engagio’s “Clear and Complete Guide to Account Based Marketing” and Marketo’s “Definitive Guide to Marketing Automation.”
Customer Experience Matrix
JULY 3, 2018
The company grew to do all sorts of list processing, to manage custom marketing databases, to do identity resolution and to provide data enhancements for marketing lists. At first it seems to buck the trend of private equity firms buying martech companies: see Marketo, Integral Ad Science, Aprimo, and Pitney Bowes.
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PureB2B
MAY 30, 2022
If your answer is the latter, you’re probably using database marketing. Database Marketing vs. Direct Marketing. Database marketing definitions often speak of its contrast to direct marketing. In truth, database marketing and direct marketing are far from polar opposites.
Customer Experience Matrix
OCTOBER 15, 2010
I spent most of the past week in San Francisco at overlapping conferences for the Direct Marketing Association and Marketo. My Marketo presentation was based on the marketing measurement white paper I recently wrote for them, which argues that measurement should be based on tracking buyers through stages in the purchase process.
NuSpark Consulting
JUNE 29, 2015
CEOs and marketing leaders often stand on opposite sides of a deep chasm in terms of their belief in the power of B2B content marketing. While marketers recognize that content marketing can boost ROI, many corporate leaders still live in a worldview where traditional direct marketing campaigns rule.
ViewPoint
SEPTEMBER 22, 2015
It's a sales AND marketing strategy supported by a process managed by people and enabled by technology. When you read about ABM you often read about selling to “markets of one.” As with other technologies, automating a bad process just leads to more bad results. Targeting and tracking are keys to successful ABM.
Ambal's Amusings
NOVEMBER 12, 2010
This is due to expanded self-education via the vast amount of information online, more people involved in the buying process and the resulting increase in time it takes to gain consensus to get to complex purchase decisions. And that requires a lot of relevant content mapped to each stage of that buying process. Maria Pergolino.
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