markempa

FEBRUARY 23, 2006

« Teleseminar on Selling to BIG Companies with Jill Konrath | Main | Marketing That Reaches Decision Makers In Big Companies » Macs Tasty Recipe for Lead Generation Success I liked the article, " A Tasty Recipe for Lead Generation ," by Mac McIntosh in Microsoft Certified Professional Magazine Online.

Lead Generation 120

Lead Generation Generation Leads Lead 120

markempa

OCTOBER 22, 2005

Telephone leads all media with the highest response rate of 5.53 The data came from over 500 campaigns from 21 industries and tracked 19 different tactics including: outbound telemarketing, direct mail, search marketing, and e-mail among others. Thanks to Carol Krol over at BtoB Magazine for pointing me to the report.

Telemarketing 120

Telemarketing Lead Generation Tactics Generation 120

markempa

JULY 10, 2006

Marketing should nurture leads via a relevant and consistent dialog with prospects, regardless of their timing to buy. A key aspect of lead nurturing is the ability to provide valuable education and information to prospects up front, so that you become more than an expert; you become a trusted advisor.

B2B Sales 120

B2B Sales Lead Generation Sales Leads BtoB 120

markempa

APRIL 3, 2006

To develop an effective lead generation program, you need a process that identifies decision makers along with their sphere of influence before you can initiate a productive conversation. The article also features comments from my friends Mac McIntosh and Jill Konrath.

Lead Generation 120

Lead Generation Generation B2B Thought Leadership Leads 120

markempa

JUNE 14, 2005

Richard Karpinski wrote the piece which, from what I can tell, is one the the first articles on WOM for B2B marketers. I wrote a post a while back you might want to check out, " Word of Mouth Marketing relies on reputation not branding.

Word of Mouth 120

Word of Mouth BtoB Buzz WOM 120

markempa

JANUARY 23, 2005

" 3 of the top 10 trends are: CMO scrutiny Efficacy measurement Better lead management Top Marketing Trends: 10 things marketers will focus on in 2005 FREE lead generation consultation from InTouch Just Tell Us How To Contact You First and Last Name Company Email Telephone Ext.

Lead Generation 120

Lead Generation BtoB B2B Marketing B2B Thought Leadership 120

markempa

APRIL 6, 2006

A new article in BtoB Magazine by Karen J. is using podcasts to generate sales leads and revenue for their sales training events. A new article in BtoB Magazine by Karen J. is using podcasts to generate sales leads and revenue for their sales training events. Ideas or tips of the day. Ideas or tips of the day.

Lead Generation 120

Lead Generation Generation Leads Lead 120

markempa

JANUARY 18, 2005

« Lead Generation via webcasts predicted to grow in 2005 | Main | Disciplined Lead Qualification improves sales performance » Caution Sales: Hot Leads may burn you My good friend, Jill Konrath, President of Selling to Big Companies and Leapfrog-Strategies Inc. ,

Lead Generation 120

Lead Generation Ideal Customer Profiles B2B Sales Lead Scoring 120

markempa

MAY 23, 2005

This leads to a problem that affects 87% of B2B marketers. A new study that was covered in BtoB Magazine showed that CMOs who are effective at measuring their marketing performance are more empowered. Survey: CMOs feel the power I often ask CEOs how they measure marketing success.

CMO 120

CMO Lead Generation Marketing Budget BtoB 120

markempa

FEBRUARY 7, 2006

Entrepreneur magazine (February 06) says is a must read for sales managers. It was also picked as one of the best new business books on the market by Jack Covert of 800CEORead and is #3 sales book on Amazon today. Entrepreneur magazine (February 06) says is a must read for sales managers.

Lead Generation 120

Lead Generation Paid Search Agency Companies Generation 120

markempa

JULY 11, 2005

Thanks to Kate Maddox and BtoB Magazine for pointing me to the upcoming 2005 Marketing Accountability Forum. Maddox notes that, "according to the [ANA] report, 73% of respondents reported a lack of confidence in understanding the sales impact of a marketing campaign.

Lead Generation 120

Lead Generation ROI B2B Marketing BtoB 120

markempa

MARCH 30, 2007

The goal of a well-developed lead generation strategy, therefore, is to evolve relationships between people through dialogue that positions your marketing effort as a conversation (not a compaign) to identify, initiate and nurture productive selling situations.

Lead Generation 120

Lead Generation Ideal Customer Profiles Generation Lead Scoring 120

SalesIntel

JUNE 29, 2022

The promotional mix means a combination of different types of marketing communications to promote your product or service. It includes direct marketing, advertising, sales promotion, sponsorship, and more. . However, not all of them will be effective in B2B marketing. Account-Based Marketing. Lead Nurturing.

Promotion 52

Promotion B2B Marketing Advertising Agencies Budget Programs 52

Vidyard

OCTOBER 20, 2015

.” Here are the winners and finalists in each VMA category: Video Marketing Impact Award Winner: Hootsuite Finalists: Payscale, Pardee Homes / LJG Partners / Hapyak Hootsuite was recognized for two creative and clever video campaigns that generated significant business impact. “Mean Tweets” received more than 90,000 views.

Video Marketing 50

Video Marketing Co-Registration Marketing Management Lead Scoring 50

Vidyard

OCTOBER 20, 2015

Here are the winners and finalists in each VMA category: Video Marketing Impact Award Winner: Hootsuite Finalists: Payscale, Pardee Homes / LJG Partners / Hapyak Hootsuite was recognized for two creative and clever video campaigns that generated significant business impact. million times and shared more than 53,000 times on social media.

Video Marketing 50

Video Marketing Co-Registration Marketing Management Lead Scoring 50

Vidyard

OCTOBER 20, 2015

The first, “ Game of Social Thrones ,” increased brand awareness through social shares and media coverage of the video. million times and shared more than 53,000 times on social media. It was featured in articles in Time Magazine, Fast Company, Salon, AdAge and Adweek. Best Integrated Video Marketing Campaign.

Video Marketing 50

Video Marketing Co-Registration Marketing Management Lead Scoring 50

markempa

MARCH 2, 2007

March 02, 2007 | Permalink Technorati Tags : lead generation , marketing , roi , sales TrackBack TrackBack URL for this entry: [link] Listed below are links to weblogs that reference Going beyond the sales lead : » Microsoft RSVP from E-Bitz - SBS MVP the Official Blog of the SBS "Diva" I got an interesting magazine the other day.

Lead Generation 120

Lead Generation B2B Sales Sales Leads Sales Qualified Leads 120

Anteriad

APRIL 25, 2023

Click-through rate Also known as CTR, click-through rate measures the number of clicks that visitors to your site make as they travel from one part of your website to the next compared to the number of page landings, emails, and other marketing efforts. This data may include social media interactions, web searches, and browsing behavior.

Paid Content 95

Paid Content Sales Management B2B Sales Top of Funnel 95

Anteriad

APRIL 25, 2023

Click-through rate Also known as CTR, click-through rate measures the number of clicks that visitors to your site make as they travel from one part of your website to the next compared to the number of page landings, emails, and other marketing efforts. This data may include social media interactions, web searches, and browsing behavior.

Paid Content 84

Paid Content Sales Management Top of Funnel B2B Sales 84