Convince & Convert

APRIL 28, 2010

But now, social media is enabling companies to make influencer outreach a foundational marketing tactic. Look to Facebook Somewhat surprising (at least to me) was the finding in the Forrester study that 62% of influential impressions from Mass Influencers took place on Facebook, with Twitter just 10%. The answer may surprise you.

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

Ambal's Amusings

DECEMBER 17, 2009

I have invited our Panel of B2B Marketing Experts to reflect on 2009 and answer the following question: What was your aha moment in 2009 ? Recommended Resources from B2B Marketing Experts. Forrester Blog for Interactive Marketing Professionals. Ardath Albee's blog Marketing Interactions. Marketing Edge podcast.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management B2B Thought Leadership 100

Ambal's Amusings

MARCH 18, 2010

Ardath Albee's Tip. Every B2B marketer wants their content to be so widely acclaimed that it goes “viral.” ” This said, I encourage marketers to look beyond the numbers of views to the quality of the outcomes. Adam is Director, Field Marketing and B2B Marketing Evangelist at SilverPop.

Viral Marketing 100

Viral Marketing B2B Marketing Campaigns B2B Thought Leadership 100

Ambal's Amusings

OCTOBER 15, 2009

We have invited B2B Experts to shed light on the following question: "In what ways have metrics evolved with the increase in digital B2B marketing? Recommended Resources from B2B Marketing Experts. Forrester Blog for Interactive Marketing Professionals. Ardath Albee's blog Marketing Interactions. Ardath Albee.

ROI 100

ROI B2B Marketing Paid Search Agency Planning 100

Ambal's Amusings

AUGUST 27, 2010

Ardath Albee's Tip. He's also the award-winning writer of the Webbiquity blog , which focuses on B2B lead generation and web presence optimization -- the fusion of SEO, search marketing, social media, content marketing and interactive PR. Tom Pick's Tip. Recommended Resources from B2B Marketing Experts.

Work Management 100

Work Management Marketing Management B2B Business 100

Ambal's Amusings

MAY 27, 2010

Ardath Albee's Tip. When planning for content creation, B2B marketers need to take into account the information buyers need at different stages of the buying process. She has also written for many marketing blogs, and is a frequent contributor to Marketo ’s popular blog, Modern B2B Marketing. Maria Pergolino's Tip.

B2B Marketing 100

B2B Marketing Content Marketing B2B Planning 100

markempa

AUGUST 30, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation Generation B2B Thought Leadership Leads 120

Ambal's Amusings

APRIL 29, 2010

Ardath Albee's Tip. aka The Blog Squad, is a Content Marketing Specialist helping professionals and small businesses with Content Strategies including smart blogging. Patsi Krakoff's Tip. He is the author of the very popular sales and marketing blog, the Funnelholic and can be followed on Twitter at @ funnelholic.

Top of Funnel 100

Top of Funnel Marketing Automation Services Webinar Metrics Content Marketing 100

The Effective Marketer

MARCH 9, 2010

What I Don’t Like: Lead-in copy “Explode six direct marketing myths&# doesn’t tell me much, poor choice of words (although ‘myths’ tend to get people to read). Very light on copy but direct to the point and making good use of bullet points. Not copy intensive and good use of bullet points.

Marketing Budget Creation 100

Marketing Budget Creation Design Email Marketing Planning 100

Content Standard

AUGUST 26, 2016

If you can work your email strategy into your broader content strategy, the results will prove worth the work (especially where ROI is concerned): according to the Direct Marketing Association via Outbound Engine, “Email marketing yields an average 4,300 percent return on investment for businesses in the United States.”

Stats 40

Stats Email Marketing Storytelling Mobile Marketing 40

Ambal's Amusings

NOVEMBER 19, 2009

Optionally, also give an example of a great B2B marketing message (slogan, picture, video etc) which has captivated you?" Recommended Resources from B2B Marketing Experts. Forrester Blog for Interactive Marketing Professionals. Ardath Albee's blog Marketing Interactions. Marketing Edge podcast.

Work Management 100

Work Management Marketing Management Demand Generation Agencies Paid Search Agency 100

The Effective Marketer

JULY 5, 2009

Best — Sandra Reply Matt Ambrose says: July 7, 2009 at 5:38 am Hi Daniel, A lot of useful tips here that can help anyone improve their copy. Get yours [link] 8 hours ago Good tips for corporate bloggers - "13 Tips for Creating a Top-Ranked Blog" - from @ MarketingProfs [link] 1 day ago Why #MarketingAutomation Projects Fail?

Copywriting 100

Copywriting Work Management Marketing Management Marketing Budget Creation 100

LEADership

NOVEMBER 18, 2014

Especially over this past year, email has been brought more into focus with savvy B2B marketers realizing the importance of the role it plays. The Direct Marketing Association finds that email marketing delivers an ROI of 4300%. Yet another study says email marketing will become a $6.5 billion market by 2018.

Social Media 40

Social Media Email Marketing Social Marketing B2B Thought Leadership 40

Content Standard

OCTOBER 2, 2020

” — Mark Schaefer “Pro tip: Watch political campaigns. That’s where innovation is happening in content marketing.” ” — Andrew Davis “The future of content marketing is in your hands.” ” — Kristi Hines “The #1 tip for asking better questions?

Paid Content 117

Paid Content Top of Funnel Planning Paid Search Agency 117